Taiwan keen on partnering with the Digital India and Smart City Initiative



 Taiwan is bullish about stimulating the

Indian market in 2015 by partnering 

with Digital India and the Smart City Initiative


·         TAITRA is bringing together 61 brands and 179 products under one roof for Indian consumers.
·         The Taiwan Excellence 2015 Campaign will focus on ICT and the Healthcare industries.
·         Showcasing Taiwanese brands from ICT and Healthcare Industries, Home Appliances, Sports & Leisure, and Machinery,Futuristic 

technologies and innovative products from the 

ICT industry will be on display


by Shrutee K / DNS

July 16th, 2015:  Taiwan is keen on partnering with the Digital India and Smart City Initiative that was recently launched by the government of India, which is expected to penetrate the Indian market in 2015. Keeping this in mind and to foster further trade development between Taiwan and India, Taiwan’s Bureau of Foreign Trade (BOFT) of the Ministry of Economic Affairs (MOEA), and the Taiwan External Trade Development Council (TAITRA), a non- profit trade promotion organization, announced the sixth edition of the Taiwan Excellence Campaign. Taiwan Excellence 2015 was represented by dignitaries from Taiwan and top executives from Asus, HTC, Adata, Karma and Heartway.

With a particular focus on products from the ICT and healthcare sectors, this year’s campaign aims to engage with the Indians through mall promotions, exhibitions, displays and events. Taiwan is known for its world-class ICT infrastructure and products, cutting edge designs and world-class R&D. It has all the skills to partner with India and play a vital role in its vision to transform the country into a digitally-driven knowledge based society and economy. Taiwan is also keen in becoming an integral part of the upcoming Smart Cities Initiative, which will help contribute towards enhancing the quality of urban life.

On the launch of the Taiwan Excellence campaign this year, Mr. Scott Yang, Deputy Executive Director of the Strategic Marketing Department of TAITRA, said, “Since 2013, there have been more than 70 Taiwanese enterprises that have invested or set up factories in India. 2014 bilateral trade between Taiwan and India reached US$ 6 billion. In 2015 and beyond, with prospect of the Government of India’s economic initiatives, Taiwan is bullish about continuous building a stronger bilateral business tie with India and broadening its innovative products’ presence in India. The products being showcased here are reliable, innovative, and remarkable. I am certain that Indian consumers will enjoy great new products from Taiwan that will make their lives more convenient and pleasurable.”

This year, 61 leading Taiwanese brands offerings products in Information & Communication Technology; Home Appliances; Healthcare; Sports & Leisure and the Machinery industries have pledged partnership with the Taiwan Excellence 2015 Campaign. The partners are Abersle, Adata, Alya, Apacer, Apex, Asus, Avision, BenQ, BXB, Cashido, Chanson, CviLux, CyberPower, D-Link, Dr. Board, DrayTek, Edimax, EnGenius, FSP, Genius, Gigabyte, Gunilamp, Latum, Heartway, Hiwin Mikrosystem, Hiwin Technologies, Hono, HTC, Just Power, Justime, Karma, Ucheer, KSS, LCW, Leadtek, LOF Solar, Miacare, Microlife, Mozbii, MSI, Paper Dino, PIN JIN PIN, Plustek, Pro Ware, Rekrow, Rystora, SAEKO, Sakura, Silicon Power, SUNON, Tai Saw, TALES, Team Group, Tern, Thermaltake, Transcend, Ucushion, Victor, Vinaera, ZyXEL, and 3+ Magi Mags.

This year’s campaign consists of setting up the Taiwan Excellence Experiencing Zones at major shopping malls, such as in the Inorbit mall (Mumbai), Mantra Mall (Bangalore), Select City Walk Mall (New Delhi). The Taiwan Excellence Experiencing Zones give consumers the opportunity to experience the latest Taiwan Excellence brand products, and see in real-life setting how these products create excellent lifestyles. TAITRA is also planning to organize retail displays at the Infinity Mall (Ezone) in Mumbai and at the Pacific Mall in New Delhi from June to December.  Apart from above, TAITRA will also set up “Taiwan Excellence Pavilions” at the Electronica Expo in Delhi and COM-IT expo in Mumbai where Indian consumers & buyers can come and experience the excellence of Taiwan products.

One of the more significant highlights will be the Taiwan Excellence Gaming Cup, aimed to be India’s biggest tournament for DOTA 2 gamers. Taiwan Excellence Gaming Cup will take place in 2 phases. First will be the elimination round, which will be held in August and September in Delhi & Mumbai and the Finale will be held at Infiniti mall in Mumbai. We welcome all game lovers to joining this exciting competition. Please log on our registration website for more details: http://www.tegamingcup.com/
There will be a hi-tech exhibit of the latest gaming and lifestyle products comprising of sleek tablets, smartphones, gaming motherboards, headsets and other accessories from Taiwan.

Bureau of Foreign Trade (BOFT)
The Bureau of Foreign Trade was officially established under the Ministry of Economic Affairs (MOEA), Taiwan, is responsible for drafting Taiwan's international trade policies and managing trade related activities. Since its establishment, the BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment. Visit www.trade.gov.tw for more information

About Taiwan Excellence
Taiwan Excellence represents the innovative and technological image of Taiwan’s most competitive industries and is a symbol of reliability, innovation and tremendous value. Such excellence is radiates in many of Taiwan’s niche industries, particularly the ICT industry, of which many have become renowned brands in their field. In the Indian market, Taiwan Excellence along with 61 international Taiwanese brands expect to bring Excellent Lifestyles to consumers’ daily life. For more information and promotional events about Taiwan Excellence and the Taiwanese brands, please visit: http://www.taiwanexcellence.com.tw or the Indian site: http://www.taiwanexcellence.in

TAITRA

Taiwan External Trade Development Council (TAITRA) is globally recognized as Taiwan’s foremost non-profit trade promotion organization, with over 60 overseas offices around the world. For more than 40 years, TAITRA has been highly commended for its professional and outstanding services, offering a host of trade related services that cater to a variety of business needs. Partially supported by the government of Taiwan and various commercial and industrial associations, TAITRA has been entrusted to spearhead numerous government projects including the launch of the Taiwan Industry Image Enhancement Plan.

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