Honda Motorcycle India's favorite scooter Activa set a new record
AUTO
Honda Activa crosses One Crore
unit
sales landmark
India’s favorite scooter
Activa is now No. 1 selling
two wheeler
by Shrutee K / DNS
Mumbai, August 18, 2015: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has set a
new record. India’s iconic Activa has become
the First scooter in India to achieve a phenomenal One Crore unit sales
landmark.
Since its 2001 debut as the first two-wheeler launched in India by
Honda, Activa has reactivated the dying Indian automatic scooter market and
redefined convenient mobility for the entire family.
Honda Activa re-activates the scooter market since its debut in 2001,every 2nd scooter customer in India rides home on an Activa
Activa sales zoom from 55,000 units (FY’2001-02)
to 2.1 million units (FY’2014-15)
Activa displaces motorcycle to become India’s No. 1 Selling 2Wheeler for 2 consecutive months (June’15, July’15)
Today, with features like superior four-stroke engine, Honda Eco
Technology (which delivers a dream
mileage of 60kmpl as per Honda mode which is close to actual riding
conditions), V-matic (gearless) transmission,
durable all metal body, Convenient Lift-up Independent Cover (CLIC) mechanism, tubeless tyres and combi-brake system; Activa ensures
convenience like never before.
Backed by the trust of Indian customers in Activa, Honda made the
steep climb from 55,000 units in first year (2001) to becoming the market
leader in just 3 years. Since then, Activa has grown to sell over 2.1 million
units in FY’2014-15 and Honda 2Wheelers is now the undisputed market leader
with 59% market share in the scooter segment.
Expressing
delight on this landmark, Mr. Keita
Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.
said, “This achievement is more
significant since Activa (an automatic scooter) has gained the trust of One Crore
happy families in India. From reactivating the scooter segment in India in 2001
to leading the Scooterization of industry today, Honda’s iconic Activa has
changed the way Indians ride to fulfill their dreams. We thank our valued
customers and families who have made Activa the most preferred choice of
families for commuting in India.”
Elaborating
on how Activa is changing the Indian 2Wheeler industry, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales &
Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
“A decade ago who would
have bet that a scooter would once again be the largest selling two-wheeler in
India. But today, Activa has broken the glass ceiling. First, it is only automatic
scooter which has become India’s No. 1 Selling 2Wheeler (in June’15, July’15). Secondly,
backed by its demand, Honda has become the First Manufacturer to sell more than
2.5 lac scooters in a single month ever in July’15. We believe this demand for automatic
scooters will continue to rise. And to further extend its undisputed market
leadership and meet the future demand, Honda will continue to innovate its
products and services.”
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