Anchor Electricals Unveils 50 new products for retail segment
by Shrutee K/DNS
October 12th Hyderabad: Anchor Electricals (A Panasonic Group Company), today announced the expansion
of LED lighting solutions for its consumers.
The event was attended by senior management of Anchor’s lighting business. The
latest offerings from the house of Anchor offer reliable lighting solutions for
the retail sector.With the expansion of this range of solutions, the company is
aiming at tapping lucrative opportunities present in the LED
solutions business. The company aims at
growing its presence as an LED
lighting solutions provider with the completion of its existing LED product
basket.
The Company had unveiled a gigantic assortment of
276 trend-setting professional LED products last year featuring the SmartArchi Series of high-end architectural luminaires, the PROiD
Series of integral-type LED base lights and a commercial luminaires range
in 2014-15. It is expanding its
commercial luminaires basket with 50 additional products such as LED Bulbs,
Spot Lights, Down Lights, Panel Lights and LED Battens. The new range of the LED lights by Anchor has been aesthetically
designed conforming to the highest engineering standards and are equipped with
the latest technology to match the taste of consumers. They come equipped with
specially designed heat sink, anti-glare diffuser and separate energy-efficient
electronic drivers, thereby offering a long service life, unique structural
design and peerless safety of operation. These LED lights demonstrate the
importance of carefully-crafted lighting in the consumer’s day-to-day life.
Launching
the new LED range, Mr. Ashok Gangar Director Sales and Marketing Anchor Electricals Pvt. Ltdsaid, “Panasonic
LED has been well received by the Indian fraternity with its cutting edge technology and reliable light. Aligned with
the Panasonic’s objective of serving the needs of individuals in every space, the
new range offers optimum value for money to the end-users and takes the
experience to another level, with innovation and price-point affordable by
majority of Indians.
Mr. Yoshiyuki Kato DirectorLighting
Anchor Electricals Pvt. Ltdmentioned, “Anchor is
committed to catering to the operational needs of the entire socioeconomic
spectrum and the new LED lineup focuses on offering optimum value for money to
the buyer in terms of bottom-up innovation.” Anchor also has organized a workshop on LED lighting at the said venue for its trade partners that extends its focus on the features of Panasonic LED.
About Anchor Electricals
Established in 1963 and headquartered in Mumbai,
Anchor Electricals Pvt. Ltd. became a subsidiary of Panasonic Electric Works
(now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers
of electrical construction materials with 4 manufacturing locations and boasts
of 53 domestic bases with workforce of more than 10,000. Its sales and
operating profit are steadily growing and it ended the last financial year with
net sales of approximately Rupees 19 billion and a stated capital of Rupees 4.8
Billion. It has a dominant market share in wiring devices and is constantly
expanding its product range and growing market share in Switchgear, Lighting,
Fans and Wires & Cables.
For additional
details on Anchor, please visit http://www.anchor-world.com
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