Casio India Announces official partnership with Nagaland’s Signature Annual event, the Hornbill Music Festival
Nagaland’s annual Hornbill Music
Festival 2019 kicks off with Casio as the Associate Sponsor
The partnership
gears the experiential festival for a fun and exciting element of
#ChallengeTheLimits
New Delhi: Casio India, has announced its official
partnership with Nagaland’s signature annual event, the Hornbill Music
Festival. The experiential music festival set in the heart of the Dimapur hosts
an array of music enthusiast from different parts of the country each year. The
partnership with Casio, is a strategic pact that offers attendees a platform to
engage with the brand in an innovative and out-of-the box avtar.
An especially created ‘Casio Experience Zone’ will not only
showcase the flagship G-Shock watches & Electronic Musical Instruments (EMIs)
but also allows consumer to participate in on-ground activities such as selfie
booth contest and adventure challenges, allowing participates to win Casio
watches. These engagements further amplify the brand campaign
#ChallengeTheLimit further.
Commenting on the collaboration, Kulbhushan Seth,
Vice-President, Casio India said, “It gives me immense pride and
pleasure to be associated with one of the largest music festivals of the
country. G-Shock as a brand resonates with music and the energy that this
festival brings. With G-Shock being targeted directly at the youth, this
alliance is certainly going to be an important riding factor in the journey of
brand.”
He further added, “Nagaland is an important market for
us, and this association opens the doors for us to engage with the youth, not
only from the North-East but the entire country in an innovative format.’’ The Hornbill Music Festival is being hosted in the city
of Dimapur from December 1 to 10th this year.
About Casio India:Casio India Co. Pvt.
Ltd.(CIC) has been operating in India since 1996 and has established the
distribution channel as well as the brand for most of its products. Casio
Computer Co. Ltd, Japan, the parent company of CIC is engaged into
manufacturing and marketing of various consumer products throughout the world.
Casio India's range of
products include sales and marketing of Handheld Calculators, Desktop
Calculators, Scientific Calculators, Printing Calculators, Label Printers,
Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic
Musical Instruments). The company has also established service centres across
the country to provide after-sales-services. Today, Casio is known for its
reliable product quality and exemplary innovations and is one of the world's
most recognized brands due to its vast product range.
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