Uru Announced the Exclusive Launch of “Gauahargeous”, Gauahar Khan’s Breathtaking foray into Fashion

- December 24, 2019

Navi Mumbai’s inimitable multi-designer destination and the celebrity fashion icon join hands to provide affordable fashion therapy

by Shrutee K/DNS

Mumbai: Clothes are a person’s strongest expression, and have the ability to direct narratives, form perceptions and inspire generations of thoughts and strengths. Navi Mumbai’s first multi-designer hotspot and a firm believer of showcasing brands that have a voice of their own, Uru announced the exclusive launch of “Gauahargeous”, Gauahar Khan’s breathtaking foray into fashion. Starting 21^st December 2019, Gauahargeous’s wide array of casual, western, fusion and ethnic festive wear will be available at Uru’s store and website for fashion enthusiasts to peruse, choose and flaunt proudly!

Commenting on the launch, Uru owner Priyanka Prasann said, “Uru is a platform that prides itself on its commitment towards housing sustainable, upcycled, locally sourced and affordable eco clothing and accessories. We are extremely delighted to have Gauahar Khan’s clothing line Gauahargeous on board with us and present our supporters in Navi Mumbai with another great option for occasion, casual wear and everything in between. Gauahargeous, just like Uru has built its foundation on similar principles of Make in India and customer centricity, making this partnership a meaningful one.”

Started by the Indian fashion industry’s darling Gauahar Khan, Gauahargeous is a multifaceted clothing line that aims to embody the spirit of strong and diverse women everywhere. The dynamic clothing range features urbane styles that are a perfect amalgamation of affordability, high quality fabrics, chic designs and a lot of love and care. The made in India collection not only provides a fashion fix for everyone through Indian fusion sets, festive range, office wear and casual attire but also oozes elegance, oomph and glamour every step of the way.

Celebrity actress, model and businesswoman extraordinaire Gauahar Khan on the offline launch of her clothing label at Uru said, “Gauahargeous was born out my own passion for style and fashion and aims to cater to the diverse sartorial needs of women, irrespective of the difference in tastes, budgets or preferences. Uru hosts a number of brands that are striving towards providing on-trend, versatile, reasonably priced and ecological luxury clothing options and we could not have gotten a better partner to further enhance our reach, visibility and love. I am sure that Uru and Gauahargeous together will create a shopping extravaganza that will sweep everyone off their feet!”.

Launched by Priyanka Prasann - a Bollywood Stylist, an accomplished designer from NIFT and owner of Plushpalette – a sustainable fashion label, Uru is a 500 square feet showroom that features an open floor plan, interiors that brim with daintiness, sophistication and refinement and an aesthetic that rivals the city’s who’s who. Within this vibrant set up, the glamorous Make in India couture – both luxury and pret finds its pride of place, along with home décor, fabulous furnishings, art, accessories and artifacts sourced from across the country.

Folks in Navi Mumbai and everywhere, swing by on the 21^st of December onwards to witness the collection of Gauahargeous. It’s time to bring out the Gauahargeous in you, only at Uru!