Star Movies: The Decade Of the Viewers, By the Viewers, For the Viewers
Mumbai, 30th December 2019; Star Movies, India's leading
English movie channel known for setting new benchmarks
celebrates ten years of unparalled entertainment and path breaking cinema in
the last decade. In the last ten years, the channel has introduced many
pioneering initiatives including the launch of Star Movies Select HD, monthly premieres of Hollywood
blockbusters, Star Movies Secret Screening and various other campaigns all of
which has been led by a continual zeal to give the viewers the best of English
entertainment. The latest ground-breaking (or shall we say sky-breaking) campaign
is #StarMoviesplay@7 where the channel
brings together TV and Twitter through a unique consumer engagement model,
which is a first for the category.
The Channel has been constantly innovating to
enhance the consumer experience through new content. It has been Home to the Oscars since 1998 and brought some
of the biggest Oscar® Premieres to the Indian audiences. With
all the latest Avengers action going on, the channel is invariably also known
as Home of Marvel cinematic universe.
Even
before the OTT wars had begun to take shape, the channel had realized the need
for a platform for a more esoteric viewer which led to the launch of Star
Movies Select HD in 2015. The
channel also introduced Short Films which is another first by
any English Movie channel in India. The channel is dedicated
to showcasing select movies that breathe fresh content and promise variety. Another unique initiative by the channel is Star
Movies Secret Screening. It is a
fan based movement and has grown by leaps over the years with a crazy amount of
love and support received from movie buffs all over India.
This new decade brings in great
entertainment, an exciting line up of movies, content that caters to everyone
in the family, all together on one platform, Star Movies! They surely love you
3000. Happy New Year 2020 !!!
Comments
Post a Comment