Malaika Arora as the brand Ambassador for USA Pears in India
Malaika Arora joins hands with
USA Pears to advocate for #thepearcare
by Shrutee K/DNS
Mumbai:Pear Bureau Northwest announced
actor Malaika Arora as the brand ambassador for USA Pears in India. The
announcement was made followed by insights the
health benefits of pears and its amazing nutrient composition. The
event focused on expanding consumer knowledge and interest on holistic health
and breaking the myth that pear is not an everyday fruit. In the era of healthy
eating and keeping oneself fit, celebrities along with experts came forward to
signify the care of a USA Pear.
Jeff Correa, International Marketing Director, Pear
Bureau Northwest said, “Over the years, India has emerged as one of the
fastest growing markets for USA Pears. The country is currently amongst the top
10 markets globally.USA Pears are grown in Oregon and Washington where the
right mix of volcanic soil, clean mountain water and warm spring and summer
days, with cool nights, combine to produce some of the world's finest pears. He
said that growers of USA Pears make tremendous efforts to produce some of the
best pears in the world and for them India is a very important market and they
make all endeavors to ensure a healthy and nutritious fruit to the Indian
consumers.”
Malaika Arora, actor and brand ambassador commented, “I am excited to
kickstart the awareness program since pears is a regular part of my fitness
regime. Being convinced that the fruit is providing me all the necessary
nutrients, I look forward to the #thepearcare campaign. I
urge my fans to include a USA Pear in their daily diet and see the difference
themselves.”
The event
was held in the presence of David J. Ranz, United States Consul General,
Mumbai. He stated, “Both India and the United States recognize the need to
encourage healthier lifestyles. through diet
and exercise , and that should include USA pears,a perfect—and tasty—fit. I’m proud of our American farmers for
providing Indians with such a versatile and nutritious complement to an active,
healthy lifestyle. Speaking on
the occasion Sumit Saran, In-Country Marketing Representative, Pear
Bureau Northwest added, “USA Pears perfectly complements the Indian pear
season, which ends in September and USA Pears arrive in the market from October
giving Indian consumers more choices. The Indian market is expected to grow
exponentially in the coming years as more consumers are picking this fruit and
availability has started to penetrate into Tier II cities as well.”
Pooja Makhija, Celebrity Nutritionist was also present at the event explainedabout
the amazing nutritional benefits of Pears. She said,“USA Pears are a
powerhouse of nutrition. One medium pear provides 6 grams of fiber, which is
about 24% of the Daily Value, and can help you feel satisfied longer between
meals and snacks thus aiding in weight loss. Much of the fiber in fresh pears
is in the form of pectin, which has been shown to reduce cholesterol and
decrease the risk of heart disease. Pears also have vitamin C, an important
antioxidant necessary for bone and tissue health, and prevention of
cardiovascular disease and various cancers.” This
season, USA Pears are entering India with two varieties of Anjou, both green
and red. For a tasty and healthy treat, indulge yourself with a mouth-watering
USA Pear, this winter. Visit your nearest store and grab the goodness of USA
Pears.
About Pear Bureau Northwest: Pear
Bureau Northwest is a non-profit marketing organization established in 1931 to
promote the fresh pears grown in Washington and Oregon, home to 88% of the US
commercial fresh pear crop. The Bureau represents more than 800 grower families
and partners with outlets throughout the world in an effort to increase overall
success with the pear category. The organization provides marketing and
merchandising expertise that is customized specifically for each retail
organization, using its pear consumer research findings as well as individual
store analysis using an in-house data system that measures pear category
performance nationwide and third-party research to show retailers how they
perform versus their competition.
About SS Associates: SS Associates is strategic consulting firm
working in the areas of International food trade and marketing. It represents
Pear Bureau Northwest in India and is responsible for promoting USA Pears to
Indian consumers.
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