Pulse launches #PulsePePulse Challenge

by Shrutee K/DNS

New Delhi: Pass Pass Pulse, India’s favourite hard boiled candy with a tangy twist, has launched one of most exciting Influencer Marketing Campaign #PulsePePulseChallenge on major social media platforms. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand. Sounds easy, try it; this seemingly relaxed challenge tests focus, stability and agility.

The idea behind the challenge is to encourage candy lovers to engage in a fun activity with their favorite Pulse. The challenge kick started with some of the biggest influencers in the market like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij etc, trying their hand to stack Pulse pe Pulse. The influencers loved the excitement #PulsePePulseChallenge and are now inspiring their followers to try the same and post it on their respective social media handles.

The #PulsePePulseChallenge has been executed in collaboration with Pollen, Foxy Moron’s Influencer Marketing vertical. Pass Pass Pulse, the candy from DS Group stormed the hard-boiled candy market with its launch in 2015 and has maintained its position of No.1 hard boiled candy brand in India for the last three consecutive years.

Follow challenge updates on #PulsePePulse and @passpass_pulse

Do check out some of the influencers taking up #PulsePePulseChallenge here.

Links (all the influencers video)

Ashish Chanchlani – https://www.instagram.com/p/B59r2Hml-VR/

RJ Abhinav - https://www.instagram.com/p/B59tQCsA7cs/

About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging and Agri businesses. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations for nine decades. Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Rajnigandha Pearls, Pulse, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today. The DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes with ‘Water’ as the mainstay. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.