Ford India

Automobiles

Ford India launches new Figo at a starting price of Rs 3.84 lakhs

Ford India today introduced the new Figo, a new version which the company claimed comes with an enhanced Kinetic design, trendy new colours and a host of enhanced smart features. According to thecompany statement, the new Figo features several key changes including 10 new styling elements.

According to the company statement, the new Figo further integrates with the global Kinetic design DNA – with its new look front fascia with a hexagonal grill, redesigned headlamps and tail lamps and several other style changes. The Kinetic design elements carry into the interiors – the New Figosports a second new instrument panel colour, ‘Riviera Blue,’ that invokes a sense of vibrancy while the new blue seat fabric gives a premium feel. With the introduction of two new bold and exciting colours – Bright Yellow and Kinetic Blue – customers can now make a vibrant style statement with their New Figo. 

“The Ford Figo is a big game-changer for us and has won the trust of customers as a reliable, substantial vehicle with outstanding value. With the addition of all new exciting features in the New Figo, we believe our customers will truly find that Change is a wonderful thing,” said Michael Boneham, president and managing director, Ford India. Ford India said Figo has already sold over 235,000 units in India and around the world.  “We thank our customers for making the Figo so successful within such a short span and believe the New Figo will take their brand experience to a new level,” Boneham added. 

According to the company, the new Figo also features several key changes under the new skin and looks. The enhanced smart features and new looks bolster the already substantial package offered by the Ford Figo, with its best in class space, AC and first in segment Bluetooth connectivity. A nimble well-engineered steering and suspension, responsive engine and light and precise steering also make the Figo a fun-to-drive car. Ford India has also expanded its dealer network by 40 percent -- mostly in tier-two and tier three cities over the last two years – expanding to 230 sales and service outlets in 123 cities across India. The company plans to raise the number to over 500 outlets by mid-decade. With an emphasis on lower cost of ownership, the company has introduced many service initiatives including mobile service vans and Roadside Assistance (RSA) across more locations.  

“With the New Figo we have celebrated change by carefully listening to our customers and enhancing it with smart new features and improved looks. The New Figo will definitely add to Ford’s amazing growth story in India,” concluded Anurag Mehrotra, vice president, Marketing, Ford India.  New Figo Petrol starts at INR 384,999 and New Figo Diesel starts at INR 481,999, ex-showroom Delhi and INR 385,437 (Petrol) and INR 482,438 (Diesel), ex-showroom Thane.