Nissan ranked 3rd in J.D. Power Asia Pacific 2015
AUTOMOBILES
Nissan ranked 3rd
this
year gaining six
positions over
its 9th position
last year
by Shrutee K /DNS
Mumbai,
India (September3rd, 2015): Nissan ranked 3rdin
J.D. Power Asia Pacific 2015 India Sales Satisfaction Index (SSI) studySM.
It is a big leap for the company this year as compared to last year where it was
ranked 9th amongst its competitors.
Now in its 16th
year, the study examines seven factors that contribute to new-vehicle owners’
overall satisfaction with their sales experience (listed in order of
importance): delivery process, delivery timing, salesperson, sales initiation,
dealer facility, paperwork and deal. Satisfaction is calculated on a
1,000-point scale. Nissan ranks at the
3rd position as compared to its competitors, with a score of 863 out
of 1000 point scale. Overall sales satisfaction in the mass market segment is
851, a 6 point decline from 2014. Nearly one in five (18%) customers is
dissatisfied with several critical aspects of the purchase process, including
negotiations for their new vehicle, delivery commitments and the overall
delivery process.
The 2015 India
Sales Satisfaction Index (SSI) Study is based on responses from more than 7,895
new-vehicle owners who purchased their vehicle between September 2014 and April
2015, and includes evaluations of more than 75 models within the mass market
segment. The study was fielded from March to July 2015.
Speaking
on this achievement,Guillaume Sicard, President Nissan India Operations, said, “I am delighted
to see the results of the hard work and focus we put together towards being a
customer centric organisation and this ranking confirms our consumer’s growing trust
in the brand.”
“India
is poised to be the 3rd largest market in the world by 2020 and we
continue to monitor its progress closely to ensure our expanding product
portfolio fits regional needs. We will continue to invest and support the “Make
in India” initiative while catering to the domestic market and exploring more
markets to augment our already strong exports numbers”, he added.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan
Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers
innovative and exciting products across hatchback, MUV, SUV and sedan segments
in India. Nissan together with its global alliance partner Renault set up a
manufacturing plant and a Research & Development Centre near Chennai.
Nissan in India has a portfolio of two brands, Nissan and Datsun. For more
information, visit www.nissan.in
About J.D. Power Asia Pacific
J.D. Power Asia Pacific has offices in Tokyo, Singapore, Beijing, Shanghai
and Bangkok that conduct customer satisfaction research and provide consulting
services in the automotive, information technology and finance industries.
Together, the five offices bring the language of customer satisfaction to
consumers and businesses in Australia, China, India, Indonesia, Japan,
Malaysia, Philippines, Taiwan, Thailand and Vietnam. Information regarding J.D.
Power Asia Pacific and its products can be accessed through the Internet at
india.jdpower.com. - See more at: http://india.jdpower.com/press-releases/2015-india-sales-satisfaction-index-ssi-study#sthash.X1ISepsj.dpuf
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