Tourism Authority of Thailand Received an PATA Gold Awards
TRAVEL / TOURISM
· by Shrutee K/DNS
Mumbai,
11 September 2015: The Tourism Authority of Thailand (TAT) is
proud to announce that two of its campaign commercials have bagged awards at
the Pacific Asia Travel Association’s annual PATA Gold Awards Ceremony held at
the PATA Travel Mart 2015 in Bangalore. The viral hit “I Hate Thailand” received
the Gold Award for Marketing in the Social Media Category, while a second PATA
Gold Award went to the “Discover Thainess” campaign in the Promotional Travel
Video category.
Soraya Homchuen, director TAT Mumbai said, “We’re delighted
that these commercials have witnessed such great popularity as they showcase Thailand’s
most wonderful aspects – the friendliness of the Thai people that keeps
visitors returning year after year and the range of unforgettable, uniquely
Thai experiences that cannot be replicated anywhere else.”
The ‘I hate Thailand’ video tells the tale of an
independent traveller’s experiences of the kingdom after losing his belongings,
in which frustration is replaced by love for the nation thanks to the help of
the local people. The five-minute film, released onto YouTube on 18 November,
2014, became a viral sensation thanks to shares on social media. It has been
viewed nearly three million times.
Meanwhile, the “Discover Thainess” viral campaign, which
took top prize in the Promotional Travel Video category, was admired for the way
it showcased the kingdom’s unique Thai experiences; such as, culture, music
food, and dance. The video is part of TAT’s 2015 Discover Thainess tourism
campaign, which promotes Thai destinations and experiences including the Thai
way of life, Thai culture and activities; such as, Thai boxing, Thai massage,
Thai cooking, and Thai classical dance.
The Pacific Asia Travel Association (PATA) promotes
responsible development of the Asia- Pacific travel and tourism industry, and
the PATA Gold Awards were established with the aim of recognising exceptional
achievement in a range of media to promote the travel industry in the
Asia-Pacific region. The Awards are presented to outstanding entries in four
main categories: Marketing; Education and Training; Environment, and Heritage
and Culture.
This year, there were 269 entries from 83 travel and
tourism organisations and individuals. Other Thai winners this year included
Siam Niramit’s “Journey to the Enchanted Kingdom of Siam”, which won the Gold
Prize for Heritage and Culture.
The Awards presentation will take place at the Bangalore
International Exhibition Centre (BIEC) on 8 September, 2015, during the PATA
Travel Mart 2015.
Please view these videos:
· Discover Thailand https://www.youtube.com/watch?v=8VNiL0VU8Xo&feature=youtu.be
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