Nobel Hygiene Launches Friends Overnight Adult Diaper
Ageing population, low awareness about
incontinence a big issue: Nobel Hygiene
Launches Friends Overnight adult diaper to commemorate World Elders Day
by Shrutee K/DNS
Mumbai September 29, 2016: India will become the world’s youngest country
by 2020 with a median age of
29 years, but the elderly population is also growing at an alarming rate and
would be around 20% of India’s total population by 2021 according to a Help Age
India study. Around 24 lakh people in India are suffering from incontinence and
women surpass the men in incontinence issue.
Urinary Incontinence (UI) is a significant health problem with
considerable social and economic impact. Urinary incontinence is the
unintentional leakage of urine; in simple terms, it means a person urinates
when they do not want to. They tend to lose or weaken their control over the
urinary sphincter. Urinary incontinence is much more common in females than men
with various reasons.
Nobel Hygiene the undisputed leader in the adult diaper category
and the only Indian manufacturer of adult and baby diapers introduced their
latest product offering –Overnight adult diapers in the Indian market.
Speaking on the occasion, Mr. Kamal Kumar Johari,
Managing Director, Nobel Hygiene said, “We have been in the diaper
industry from the past 16 years and are pioneer in the adult diaper
manufacturing. The elderly suffer from various ailments such as diabetes,
paralysis and dementia becoming vulnerable and are either bed ridden or often
confined to four walls, completely cut-off from social life. The families and
care givers are also embarrassed to speak about any family member suffering
from incontinence and hence there is greater need to spread awareness about the
issue on mass scale as well as ensuring a guilt free and dignified life for our
elderly population.”
At Nobel Hygiene our endeavour is to offer people across age
groups, with products that will enhance their comfort and confidence and
eventually aid in allowing them to lead a stress free life. Till now we have
given more than 100 million stress free nights to our esteem customers, added
Mr. Johari.
Friends Overnight, the new variant are specifically targeted
towards seniors who are deprived of a good night’s sleep, due to incontinence
and other health issues. The new product offers up-to 16 hours of absorption,
to ensure that a user’s night remains unaffected, and his sleep uninterrupted.
The adults will be with no more worries about repeated visits to the loo, or
about spoiling one’s bedding. The product also features a premium, cloth-like
comfortable feel along with added leak-guard protection.
Nobel Hygiene pioneered the introduction of adult diapers in the
Indian market and over the years has continuously made efforts, through varied
avenues, to create awareness about the problems of adult incontinence and other
related issues.
Nobel Hygiene is one of the fastest growing consumer good
companies in India with an objective of providing Indian consumers with best
hygiene products. The other product offering from the company includes Adult
Insert Pads, Wipes, Nappy Pads, Adult Pull-Ups and Underpads, Maternity pads,
Baby Changing Mats. Nobel Hygiene has a state-of-the-art manufacturing facility
in Sinnar, Nasik.
More information can be obtained on: http://www.nobelhygiene.com/
ABOUT NOBEL HYGIENE: Nobel Hygiene is one of the leading disposable hygiene products
manufacturer in the country with an ISO 9001:2015 and CE Certification,
headquartered in Mumbai. Nobel Hygiene is the undisputed leader in adult
diaper category with their offering- ‘Friends’. Established in 2000, Nobel
Hygiene is India’s only diaper manufacturing company with an expertise to
manufacture adult diapers, baby diapers, baby diaper pants, underpads.
Apart from manufacturing its own labels, Nobel Hygiene also
manufactures diapers for private label requirements and also exports to
countries like USA, Australia, Malaysia, UAE, Middle East, Europe and parts of
Africa. Nobel Hygiene believes in playing a vital role by contributing to
the changes in the lifestyle of its customers. The company not only aims to
assist customers through its business operations, but also create awareness
about issues like adult incontinence, baby skin care while choosing diapers
etc.
Nobel Hygiene believes in a strategy that promises growth along
with a small contribution in augmenting well-being in consumers’ lives.
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