Colors presents Pinkathon Comes to Delhi For The Fifth Edition

An initiative by the United Sisters Foundation and promoted by Maximus Mice & Media Solutions, India’s biggest women’s run to be held in the city on Sunday 17^th September, 2017 at JawaharLal Nehru Stadium. COLORS presents Delhi Pinkathon inspiring Partners Bajaj Electricals will have around 10,000 plus women participating.

For the second time, leading Entertainment Channel of India, COLORS joins hands to salute the invincible spirit of the ‘care-givers’ of our Lives.

Bajaj Electricals comes on board to promote healthy lifestyle in women

Delhi, 18^th July, 2017:  Colors presents Pinkathon – Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, September 17, 2017 Jawaharlal Nehru Stadium, Delhi. Online registrations are open at www.pinkathon.in for the V Wash plus 3km, 5km & Tata Salt Lite 10km multi-category run, for the 21km drop a mail on info@pinkathon.in.

United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fifth edition run in Delhi at a press conference at Hotel Claridges. Committed to put Women forward, India’s leading entertainment channel, COLORS extends its support to this Cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative eminent dignitaries like Mann Kaur 101 yr old Indian woman runner winner of Gold at Americas World Masters, Ms. Silvia Tallon senior Marketing Director Reebok ,Gitanjali Babbar Founder Katkatha.

Expressing delight on the launch of the Fifth edition of Pinkathon Inspiring Partners Bajaj Electricals in Delhi, founder Milind Soman said, “We are very excited to bring Pinkathon to Delhi once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn't happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10,000 women run at each of these events over the V wash plus 3km, 5km, Tata Salt Lite 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

Reema Sanghavi, Managing Director, Maximus Events and Co Founder Pinkathon  “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai in the year 2016.  The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless midnights run.”

Said Mr. Raj Nayak, CEO - Hindi Mass Entertainment, Viacom18 - “This year, Pinkathon will be known as COLORS presents Delhi Pinkathon and hopefully will add more vibrant colours to all the women participating in the Marathon. Women have always been an integral part of our lives – be it at home or even at the workplace. Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form my backbone, here at COLORS, and play a major role in every decision which furthers our business objectives and goals. In fact, women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal. In Pinkathon 50 Visually Impaired girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Pinkathon Inspiring Partners Bajaj Electricals is organising special training runs in various parts of Delhi for the registered participants who have requested training for the main day. Pushpa deaf blind girl from Sense India was announced as the mascot for the visually impaired squad who will be the running the V wash plus 3km. 100 hearing impaired girls would be also participating in the V wash plus 3km category. Meenu was announced as the mascots for the 5 km and category run and RJ Swati from Red FM was announced mascot for Tata Salt Lite 10 km. All of them were presented with the first bib. With the Pinkathon's one of a kind initiative, every single participant of Colors presents Pinkathon Delhi 2017 Inspiring Partners  Bajaj Electricals can choose to avail of a free gynaec consultation from our Healthcare partner Apollo hospitals or a free Mammogram if the participant is above 45 yrs. of age the same is also transferrable.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. Pinkathon goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.

Colors presents Pinkathon in Delhi has received huge response from corporate sponsors like, Colors, Bajaj Electricals, TATA Salt Lite, VWash Plus, Reebok, Apollo Hospitals, Red FM, Bisleri.

 Bajaj Electricals will be planting 1000 trees to commemorate the Pinkathon going green in Delhi. The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women's Cancer Initiative in its fight against breast cancer. The official website for Pinkathon is  www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k

About Maximus Mice & Media Solutions:

Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus events is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.

About ‘COLORS’:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21^st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Chakravartin Ashoka Samrat, Swaragini, Kasam…Tere Pyaar Ki, Krishndasi, Kawach…Kaali Shaktiyon Se, Jhalak Dikhhla Jaa, Comedy Nights Bachao Taaza, Nagin 2, Bigg Boss, 24, Shani and Dil Se…Dil Tak amongst others.

About ‘VIACOM 18’:

Viacom 18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema