OPPO Launches F7, the Selfie Expert Phone Built with the Best of AI Beauty 2.0 Technology

by Shrutee K/DNS

National, 26th March 2018 – OPPO, the Selfie Expert and Leader, today launched the F7. The latest Selfie Expert, powered by Artificial Intelligence (AI), takes smartphone technology to new heights. The F7 utilizes improved AI technology for selfie photography in addition to many more AI-powered operational features. Together with the Super Full Screen and upgraded multi-tasking software, the F7 offers consumers a better user experience. Priced at Rs. 21,990 the OPPO F7 is launched exclusively in India today and will be available from 9th April 2018 on all online and offline stores. OPPO also announced its global expansion plans at the launch event. The brand will be entering European and Northern American markets later this year.

“Our focus has always been on bringing the best photography and Selfie experience to the Indian consumers. We have been leading the Selfie industry in the Indian market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F7 in India, we will further strengthen our stance as ‘The Selfie Expert and Leader’ and truly represent our ambition to continue being the leaders in the market.” said Sky Li, Global VP, OPPO and President of OPPO India. “As a selfie expert and leader, OPPO continues to lead the industry and offer innovative products committed towards the youth. In November last year, OPPO launched in Russia and earlier this year we entered Japan. We are excited to continue our global expansion, and enter the European and North American markets later this year and we aim to share the same enjoyment and delight currently experienced by our consumers and fans in India” said Will Yang, Brand Director of OPPO India.

25MP X Real-Time Sensor HDR

The F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the F7 will have a lot more “information” – a higher range of details, luminance and color levels when shot in bright sunlight or the shade, similar to images taken with a good quality digital cameras. Thus the user has a lot more control – regardless of whether photos are taken in bright or low light environments. The HDR images, together with AI Beauty 2.0 with its ability to make improved age and gender beautification effects, will give selfie fans a much-enriched experience.

AI Beauty 2.0 Technology enhances “Your Beauty Expert”       

OPPO first introduced the F5 with AI Beauty Recognition technology, making selfies more real, natural and personalized. The latest F7 will have second-generation AI Beauty 2.0 technology that pushes the envelope on selfie photography even further. New advances include more accurate facial recognition capability, better beautification effects for gender and age; Self-learning capabilities based on user preferences plus added fun features. The AI Beauty 2.0 technology scans 296 facial recognition points, a 20% improvement from the first-generation technology, allowing for a more precise and accurate facial recognition capability. Now, a person’s age, gender, skin color and skin type differences are detected – including for up to four individual subjects – in much greater detail.

We also know everyone has his or her beauty and thanks to AI learning, now your selfies can be exactly just as you like. AI learning identifies your beautification preferences, based on the most common edits made to photo album images, and automatically creates similar adjustments to new photos. So next time you take a selfie and want that perfect skin tone, exotic eye shape or other fun facial feature, F7 knows precisely what to do.

New features are also built into the F7 making it much more attractive and fun. Vivid Mode gives the user the opportunity to play with more color saturation of a selfie, enhancing the color of clothes and backgrounds, for example. Selfies can be touched up, much like taking a cover shot for a glossy magazine. While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.

Super Full Screen 2.0 with 19:9 Aspect Ratio

The F7 comes with an improved 2280 x 1080 resolution, 6.2-inch FHD+ Super Full Screen gives a much more colorful, vivid and immersive visual experience. The larger screen has an 88% screen-to-body ratio, yet fits perfectly in the palm of your hand. The F7 is also one of the first smartphones with a customized 19:9 aspect ratio, giving the user a larger area of effect for popular role-playing and strategy games. It achieves this amazing visual feat by incorporating a notch, featuring the front camera, brand-new antenna and light sensor, neatly integrated into the screen. The App-in-App allows the user to pick up an incoming call while continuing gaming or watching a movie. The Full Screen Multitasking on the F7 is the first in the industry lets the user use gestures to navigate between apps. Fresh Industrial Design to Appeal to Young Users

The finish of the F7 sets new standards in precision and materials engineering, with every detail carefully considered by OPPO designers. Users have three different color choices to suit their personality - Solar Red and Moonlight Silver, and special Diamond Black edition. The special edition 128GB with 6GB RAM model comes in Sunrise Red – using a unique glass body that shimmers like gemstones, reflecting different colors with each glance from the user.

Also, inspired by its namesake gemstone, the F7 Diamond Black model is a symbol of elegance and technological perfection. Meticulous care and artisanal skills, as used in cutting and polishing diamonds, is applied to every device. A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles. From the edge to the center of the phone, rainbow colors shine and glimmer, a design and color never seen before. The F7 Diamond Black will also have 128GB memory with 6GB RAM, among the largest available on an OPPO device.

The F7 Diamond Black model will be priced at Rs. 26,990 and exclusively available at selected OPPO stores.

The latest ColorOS 5.0 and Powerful Hardware

The F7 runs on the latest 64-bit 4GB Octa-core processor, with a much refined operating system. Based on Android 8.1, ColorOS 5.0 has AI built into the software for better systems management.  The Color OS 5.0 AI power manager allocates processing power accordingly to the right app, making sure the phone runs at its best. As such, F7 runs 80 percent faster than its F5 predecessor when running multiple apps together. Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.

Oppo F7 Highlights :

• 6.28 inches full HD+ IPS display
• 89.10% screen-to-body ratio
• 2080 x 1080 pixels
• Octa-core, Qualcomm Snapdragon 670 SoC
• Android 8.0 Oreo with ColorOS
• 4GB of RAM
• 64GB of internal storage
• Expandable via microSD card up to 256GB
• Fingerprint sensor
• Non-removable 3,400 mAh battery
• Dual rear camera 16 + 8 megapixels
• 25-megapixel front snapper
• Launch on March 26, 2018
• Expected price : $400 / Rs. 25,990

OPPO joins hands with Google

Among the hundreds of brands that have partnered with Google. OPPO Mobiles India as given an edge to the OPPO F7 with its incorporation with Google Assistance. “The Google Assistant is a way for you to ask Google to help you get things done in your world, and we’re constantly making progress to make the Assistant become even more conversational, always available wherever you need it, and ready to help across devices. We are happy to have partnered with OPPO to make their camera app directly accessible through voice commands to the Google Assistant, thereby unlocking seamless access, for their users, to the unique AI modes that OPPO offers.” Austin Chang, Google Assistant Mobile and Growth Product Lead.

What’s More?

The exciting news does not end here. For the first time in the history of OPPO product launches, the brand will have a Flash Sale for the F7 on 2nd April 2018, just for 24 hours. The Flash Sale will be on 777 OPPO stores across the country and only 10,000 phones will be up for grabs for this one day. With this Flash Sale OPPO  fans will also get 5% cash back on purchases made through ICICI credit cards and up to Rs 1,200 cash back in 12 months. They will also enjoy an additional 120GB 4G data package with JIO and one-time free screen replacement within one year from our authorized service centers.

About OPPO: OPPO is a camera phone brand enjoyed by more than 20 crore young people around the world now. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras.  OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In line with its deep insight of young people's behavior, OPPO first launched selfie-focused smartphones in 2015 - Selfie Expert F series in India and other markets. Its first batch of products received a warm welcome, and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In India, OPPO became the official sponsor of Team India, Men’s and Women’s National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016. The market share of OPPO in India’s offline market ranks No.2 in Dec 2016 according to GFK. http://www.oppo.com/in/