ACEF Organized 7th Award Function Rewards Zydus and Johnson and Johnson in the Pharmaceuticals and Health Industry
by Shrutee K/DNS
Mumbai, 09th
October 2018: ACEF organized its 7th forum and awards for
Branding, Marketing, and Rural Initiatives and CSR activities. The theme for
this year’s happening was “Integrating advertising, Branding and Marketing
Communications”. More than 350 senior level professionals from marketing,
branding and marketing agencies attended the event.
In the event, the
speaker’s KV Sridhar, Ravikanth Bank, Jayant Kshirsagar, Anamika Sirohi enlightened
the participants with their knowledge and experience apart from that
individuals and organizations were recognized for brilliance on branding and
marketing. The region’s top companies and brand marketers redefined how
to assemble and prolong great brands amidst rapid cultural and technological
change. The event provided elite spectators of senior marketing executives. Zydus
health care won the gold position in the Excellence in branding for the most
innovative marketing strategy. Johnson and Johnson won an award in the
Excellence in CSR category.
The awards (over 350
shortlisted entries from over 90 organisations) were judged by Sr. Level
industry professionals from across the globe. Companies from various sectors
were recognized for their Excellence in Branding, Marketing, Rural Activities
and CSR Initiatives. To prominent names in the award winners list
were:Outstanding Individual Corporate Leadership: Mr Rana Kapoor, Founder,
Managing Director & CEO, Yes Bank & Mr. Brajesh Kumar
Choudhary, General Manager-CSR and Group CSR Head, Sun Pharmaceutical
Industries Ltd. Outstanding Individual
Community Hero: Mr. Suresh Chukkapalli, Chairman, Phoenix Group. Marketing
Leader of The Year for 2018: Nikhil Rastogi, Director
Marketing And Digital Business, Citibank India & Rubeena Singh,
CEO, iProspect. ACEF Award for Asian Marketing Leadership 2018:Mr.
Sujan Roy, Head International Business, Passenger Vehicle, Tata Motors, Mr. Navin Thakur, Head
Marketing, Vascon Engineers Ltd., Mr.
Karan Kumar, Head of Brand and Marketing Strategy, Fabindia Overseas Private
Limited. Most
Admired Business Leader 2018: Samrat Gupta – CEO – Tata Motors Finance &
Mr. Amit Saxena, CEO & MD, Unimoni Financial Services Ltd. Excellence in Business
Development: Umesh N. Jhawar, VP – Strategy & IR, Arihant
Superstructures Ltd. Most Admired Brand Manager 2018 (Joint
Winners): Abhijan Roy, Brand Manager. Emami Navratna Oil
& Mandeep Singh Gulati, Deputy VP-Marketing, Aegon Life Insurance Company Limited, Young Entrepreneur of the Year 2018: Arvind Jain, Netbiz. Young Marketing Leader of the
Year 2018: Siddharth Bhatia, Chief Marketing Officer, Radius
Developers; NEHA GUPTA DE, HIL LIMITED: RISHI BARUAH, DIRECTOR, Pratidin Group. Most Admired Brand of the
Year: Reliance Digital. Marketing Team of the Year: Motilal Oswal
Financial Services Ltd. Marketing Effective Agency of the Year: THINK XQ. Ambient
Marketing Agency of the Year: Khushi Advertising. Most Admired Upcoming Agency
of the Year: FreshBox Media Pvt. Ltd.
The
forum helped the business with generating brand reorganization, generate sales
growth, boost employee moral, and obtain third-party endorsement. The event was
attended by the CMO’s, VPs of the marketing, brand and product managers,
advertising agencies, innovative brand engagement practitioners, consumer
insight professionals, researches, agencies and people related to the industry.
The
main magnetism of the event structured this year was the introduction of the
new categories in the award ceremony .i.e. the category for Sr. level
professionals and Organisation in the branding and marketing categories. This
affair helped the professionals to grow and discover solutions from the
information shared by the expertise. It updated them on the current topics and
the recent business methods and tools. The participants got a brief of new
trends, best practices, and case studies so that they can get a clear picture
of practices followed in the industry. The prominent thing that the
participants learn was about their clientele and the tactic to engage with
them.
Founded in 2012-13, the ACEF
program is organized by a team of professionals from India, Srilanka, and UAE
and is guided by the Advisory Members from Branding, Marketing and Creative
Agencies based in India, US, Australia, Singapore, UAE, and Srilanka. Their
programs are focused on Customer Engagement Activities, Branding, Marketing,
CSR, Rural Marketing, Properties (Hospitality & Real Estate), HR and are
planned for India, Srilanka, GCC Continent, and Asia Pacific Regions.
In
April 2019, ACEF is coming up with Forum and Awards for AI (Artificial
Intelligence) for Enterprises and Global Customer Engagement Awards.
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