Kingfisher Calendar Celebrates its 18th Birthday in an all New Avatar
Kingfisher Calendar launches an exciting new digital platform
by Shrutee K/DNS
National: The epitome of
glitz and glamour, Kingfisher Calendar
is celebrating its 18th edition by foraying into an all new
platform. A scintillating blend of fashion, beauty and picturesque locations,
the illustrious calendar will now be available to a wider audience in an all
new character, through the calendar app available on iOs and Android.
With a rich
legacy of 18 years, the Kingfisher Calendar has been showcasing the best of styles,
while providing a platform for young talent to come to the forefront and chart
their success stories. Over the years, the Kingfisher Calendar was exclusively
available to only a select audience pool and now with its entry into the
digital segment, it will be made available to Kingfisher aficionados across
locations in a never-seen-before persona.
Speaking on
this milestone, Gurpreet Singh, Head Marketing, at United Breweries
Ltd. Said “The Kingfisher Calendar has gone through a transformational
journey over the last 18 years, we have nurtured quality talent, while
partnering with celebrated names in the fashion and beauty industry. Our entry into the digital space is fueled by
changing consumer landscape, where digital natives make up for most of our
target audience. We would like to be present in a medium where our consumers
can connect with us and understand the true essence of the brand Kingfisher”.
The app was
designed by 22 feet Tribal. Some of the special features include:
Google
Calendar sync
Access to
exclusive footage of the calendar shoot
Event
notifications are prompted by Kingfisher Calendar models
Set calendar
images as mobile wallpaper
Yearlong
supply of Good Times right at your mobile screen.
About
Kingfisher Premium: Kingfisher is
a young, contemporary and fun brand, which constantly reinvents itself to
engage with its consumers in new, exciting ways. The brand is associated with
some of the best music, style, food and sporting events, and lives up to its
name of ‘The King of Good Times’. Kingfisher
owns India’s most coveted and glamorous property - the Kingfisher Calendar.
Introduced in 2003, the Kingfisher Calendar is a pioneer in fashion, glitz and
glamour, which are synonymous with the brand, Kingfisher. Kingfisher is
also associated with various sports teams featured in the coveted IPL and the
upcoming ISL leagues. It is a prominent partner to Sunburn, India’s largest
music festival. The brand is also a key partner with various horse racing and
fashion events across the country.
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