UBON collaborates with singing heartthrob Yo Yo Honey Singh for his latest song ‘LOCA’

by Shrutee K/DNS

In the social age, creativity is a powerful form of currency. And more and more brands are seeking out opportunities for collaboration to not only refresh or reinforce their message, but to stand out as novel and innovative. Engaging in new age stars collaboration, whether it be a campaign that raises awareness or an event / conference with famous superstars puts a great impact on the audience. It helps in increasing the brand image as well. Brands which are able to take advantage of this have been reaping the rewards handsomely.

After a yearlong gap, singing sensation Yo Yo Honey Singh is back-with-a-bang with his latest single ‘LOCA’ wherein he is collaborated with UBON, India’s leading consumer electronics' brand. Sung and composed by Honey Singh himself, with vocals from popular Punjabi singer Simran Kaur, this new party anthem features Nicky Pickky wherein she can be seen donning UBON headphones while rapping in the video.

All set to rule the Indian music industry, this peppy number is produced by Bhushan Kumar and directed by Ben Peters. The video has been shot at various picturesque locations alongside yachts in the middle of the ocean which and is sure to give one serious vacation vibes.Speaking on the collaboration, Indian Sensation YoYo Honey Singh said, “I feel delighted continuing my association with one of the most leading consumer electronic brands ‘UBON’. It has always been great working with the brand and wish to continue to work together in future.”

Commenting on this, Mr. Mandeep Arora, Co-founder UBON, said, “We are happy to announce our collaboration with the ever-green rapping sensation Yo Yo Honey Singh. Considering his popularity, this new collaboration will play a crucial role in boosting our brand’s image while reaching out to music lovers and enthusiasts.”

About UBON: Incorporated in the year 1999, UBON headquartered in Delhi, is India’s one of the leading Gadget Accessory & Consumer Electronics brands that addresses the need of ‘connected consumers’ and ‘people-on-the-go’. With innovative R&D and cutting edge technology,

the brand offers products such as Bluetooth Speakers, Headphones, Earphones, Chargers, Cables, Protectors & more than 125 accessories. UBON has also been awarded ‘The Most Promising Brand’ by The Economic Times in 2019.