Home Credit and Hunter Games collaborate to accentuate customer engagement
by Shrutee K/DNS
The companies aim to provide seamless platform to deliver the best and most immersive entertainment experiences
Partnership would enhance the gamification experience for Home Credit’s customers in today’s digital era
New Delhi, July 05, 2021, New Delhi: Home Credit India, a local arm of the international consumer finance provider Home Credit Group, has partnered with India's gamification leader and revenue enhancement platform Hunter Games to enhance its customer’s experience base with powerful e-commerce and financial services cross-sells. Through this partnership, Home Credit and Hunter Games will be able to draw synergies for new customer acquisition, retention of existing customers and excite them with offers and deals on both platforms.
Further advancing its strategy, the company aims to create the ultimate gaming experience for gamers with Spin the Wheel. Leveraging the growing trend of gamification becoming the buzzword; Home Credit has curated ‘Spin the Wheel’ to increase user engagement and drive traffic to its platform.
Speaking on the tie-up, Mr. Milan Dolansky, Chief Digital Officer, Home Credit India, said; " Hunter Games is a creative gaming company with a solid foundation. We are delighted to partner with these creative minds as they understand how to engage the users and will help provide a renewed thrust to our new and existing customer base by keeping them engaged and motivated. As a company we believe in evolving our strategy and look for innovative and engaging ways to expand our reach and connection that helps maximize user benefits.”
He further added “Through this partnership, we aim to provide an edge to Home Credit by being pioneers in introducing this gamification service, thereby increasing awareness of our products and services amongst our digital customers”.
As per industry sources, Gamification in India is valued at $12 billion currently and predicted to grow 30% annually to hit $31 billion by 2024. With gamification gaining momentum in India, this partnership aims to capitalize on the rising gamification trend to increase engagement to hardcore outcomes. Gamification is transforming the customer engagement dynamics in India where it would make the user experience more interactive in the long term.
About Hunter Games: Hunter Games is one of India's largest gamification and retention platforms engaged in developing bespoke hyper-casual gamified moments into its client's apps and websites. Founded by Dushyant Saraswat along with Shaunak Naik and Gargi Srivastava, Hunter Games' vision is to make gamification accessible across Industries and use-cases across Industries. The company works with leading Enterprise segments of e-commerce, Telcos, Payments, BFSI, OTT, Advertising and Education, etc.
About Home Credit India:Home Credit India Finance Pvt. Ltd. is a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to drive financial inclusion in India. The company is committed to drive credit penetration and financial inclusion by offering wide financial solutions that are simple, transparent, and accessible to all. Home Credit India has an employee base of over 13,500 and has been consistently expanding operations since its entry in 2012, with its operations spread over 367 cities across 22 States in India. The company has a strong network of around 30,600 points-of-sale (PoS) and is growing with a customer base of over 11.7 million customers, driven by Pan-India expansion across major markets, a range of diversified and innovative products backed by superior customer experience.