Delhi Marathoners Breathe Easy With Soulflower’s Aroma Oils

In a first of its kind, the Delhi Half Marathon that took place last Sunday witnessed a new way to keep the participants breathing easy and healthy as they ran the 21 km stretch. In view of the air pollution in the city, Soulflower – India’s leading brand for natural aroma and personal care products worked out an ingenious solution to alleviate the issue for the runners. Soulflower placed 150 mist fans across the race routes that sprinkled a blend of pure essential oils to help boost the respiratory system and oxygenate the runners. The mist fans were deployed at varying heights to evenly spread the blend at the Jawaharlal Nehru Stadium from 2am to 11am on 19^th Nov, 2017. 

“There were concerns with regards to the runners’ health especially due to high levels of air pollution. Since the marathoners had put in a lot of energy and time in preparing for this event, they did not wish to bail out despite the pollution crises. So the organizers decided to offer them a way out which could help reduce the effect of pollution and offer them something to feel energized with. By dissipating a blend of pure essential oils, which are known for their calming effect and boosting energy, we ensured a much better environment for the runners,” says Mr Amit Sarda, Managing Director, Soulflower. Soulflower has aromatized over 500 of establishments which include malls, hotels, temples and showrooms. The company has in the past crafted signature aromas for Mercedes Benz, India and was also commissioned with automatizing of the Shirdi Sai Baba temple.

“Our forte is in offering natural solutions for the body and mind and we have mastered the art of extracting the goodness of nature without diluting or tampering with its intrinsic properties. So the oils that we offer under our aromatherapy range are not just pure and natural but also are products that have retained their most effective properties. So when the runners breathe, they not only received healthy puffs of air that would help their bodies but also the aroma would have helped them keep their minds relaxed. We are positive that the mist fans achieved the purpose and that the marathoners subconsciously realized the benefits,” concludes Mr Sarda.

About Soulflower: Soulflower, launched in 2001, is India’s leading brand for aroma, skin, hair, wellness and spa products. Having pioneered the ‘Spa@Home’ concept, it created a market for niche lifestyle products in India. Today, it offers a huge range of skin and hair solutions including soaps, bath salts, variety of oils, roll-ons, and aroma diffusers among others. Available at over 250 retail outlets across India in department stores, book stores, lifestyle shops, Soulflower stocks over 250 products derived from essential & carrier oils, herbs, fruits, vegetables and flower extracts. A 100 per cent vegetarian company, Soulflower uses only natural ingredients in its products and are hand made by artisan and craftsmen that are hand poured, hand milled, hand cut and hand wrapped. Besides being available through the brick and mortar stores, it also retails through its experiential e-commerce site www.soulflower.bizand other leading e-tailing sites.