Donear Group Announced the Acquisition of OCM Woolen Mills
by Shrutee K/DNS
As part of the strategy to consolidate their top position in Indian textiles industry,
the promoters of Mumbai-based. The acquisition of OCM, which manufactures
a premium range of high-quality all-wool and wool-blended worsted suiting fabrics,
will enable the Donear Group to expand its range of products to Indian
consumers for all weather conditions and for all occasions. In a win-win deal,
OCM gets access to the management expertise of the promoters of Donear Group to expand its product range and
distribution footprint within India as well as in the overseas markets. The distributors of OCM, who generally
witness lower sales during non-winter seasons, will be able to sell an
additional range of products, especially Giza, Supima, wrinkle-resistant cotton
fabric for jackets, trousers etc. and Terry Rayon fabric for suit length.
Announcing the acquisition of OCM, Mr. Rajendra Agarwal, Promoter of the
Donear Group said, “Home to the holy
Golden Temple and spirited people, Punjab has always been special for us. Donear
Group started its major take-off in 1994 from Amritsar. OCM is India’s
best-quality manufacturer of woolen & worsted fabrics, and thanks to their
skilled manpower for ensuring best quality of fabric. OCM’s tweed suiting
material is extremely popular for Blazer & Jacket fabric across India. No
other manufacturer in India has been able to match the quality of OCM Blazer and
jacket of Tweed fabric till date. We have charted out ambitious and aggressive
plans to promote the OCM brand.”
OCM Private Limited (formerly known as OCM
India Limited) began its journey as a Textile manufacturer 1924 and forayed
into worsted fabric in 1972. It has a sprawling 37-acre complex that houses an ultramodern
plant with 23,000 spindles, 120 high-speed shuttles-less looms and a woolen processing
unit, with a weaving capacity of 25,000 meters of fabric per day and an
employee base of 900. OCM is the first integrated worsted woolen fabric
manufacturing unit in India with the prestigious ISO 9001 certification. It is also
the first Indian textile company to receive the NABL accreditation in
accordance with international standard ISO 17025:2005 for its in-house Quality
Assurance Laboratory.
Originally a part of SK Birla Group (Birla
VXL), OCM was acquired by private equity funds managed by WL Ross & Co. LLC
in 2006. Since that acquisition, OCM has undergone extensive transformation
across manufacturing, product development to revitalize its brand and strengthen
its business. OCM’s product design function is at the forefront of global
styling with design office in Biella, Italy. Due to its superior product quality,
institutional customers such as hospitals, airline and hospitality companies, schools
and the government undertakings consider OCM as their preferred supplier of worsted
fabric.
OCM Woolen Mills is the second major
acquisition by promoter of the Donear Group after it acquired GBTL Ltd.
(formerly known as Grasim Bhiwani Textile Limited), the PV Suiting Fabrics
business earlier in July this year. Like GBTL Ltd, OCM Woolen Mills will
continue to operate as an independent unit manufacturing woolen fabric products
under guidance of the Donear Group management. There will not be any change in
the day-to-day management or existing policies at the
OCM unit. Post-acquisition, all entities
will continue to focus on their respective brands as separate teams and the
management will continue its efforts to strengthen and utilize their competencies
to serve to their customers. Today, OCM offers an extensive product range under
the following brands:
Ferrara
– An Italian luxury for the discerning buyer of premium Suiting & Jacketing
fabrics. It is made from the blends of cashmere, mohair, silk, rose and milk
fibres
OCM
Style - A vast spectrum of offerings with wool & wool-blended fabrics that
balance affordability, latest trends and a high style quotient
Siena
- This range is trendy, youthful and comes in vibrant colors. It drapes well,
is breathable and is light weight
BOLD
- Reflective of contemporary global styling, the ready-to-wear Jackets, Sweaters,
shirts & T-shirts are the best choice for the modern, young Indian man
Savannah
- A new wave of ethnic fusion fashion with a remarkable freshness to meet the
taste of the modern Indian woman
With acquisition of OCM, the Donear Group
will be able to offer a complete range of fabrics under a bouquet of brands
including OCM, Ferrino Mizzoni, GBTL-Grasim (license user of TM Grasim), Donear,
Graviera, Royal Classico, Donear Cottons–Belboni & Cotonova, iTR Terry
Rayon Suiting and Bronson Shirting. In retail, the Donear Group is successfully
operating Donear NXG (MBO) and D’Cot (EBO) branded retail stores.
About
Donear Industries Limited
Donear Industries Limited is
well-recognized in India and outside as one of the best-quality product makers
and innovators, who have been in business for 40+ years. The promoters treat
textiles as the Group’s core business and have been putting best efforts to
grow year on year. It has production capacity of around 55 million meters per
annum with latest technologies and machinery at Surat. Apart from being a leader
in India, Donear also has a strong presence in 20+ countries globally. With a
comprehensive product basket, the company is able to supply fabrics to India’s
largest brands including Louis Phillipe, Van Heusen, Peter England, Blackberry,
Arvind, Wills Lifestyle, Future Group and more. In retail, the Donear Group has
a strong network of 185+ stores, marketing textiles under the D’Cot &
Donear NXG brands with positive cash flow.
About GBTL Ltd. (formerly known as Grasim Bhiwani
Textile Limited) GBTL Ltd. (formerly known as Grasim Bhiwani Textile
Limited), has a strong presence in manufacturing of Polyester Viscose fabric
and caters to the market under brands Grasim & Graviera. GBTL Ltd.
(formerly known as Grasim Bhiwani Textile Limited) sells fabric both in the
domestic as well as in the international market across geographies. The
Domestic OTC division operates in Domestic over the counter (OTC) formal
menswear fabric market by offering Ready to Stitch suiting. The Brands
& Retailers division caters to domestic as well as international customers
by supplying fabric and also acts as Full Service Provider by offering one stop
solution of fabric to garmenting.
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