Talwalkars Partners with Aditya Birla Health Insurance to Launch FIT-Fitness Insured Totally

         First of its kind service offered by any fitness organisation
Personal Accident cover of 10 lacs (Death & Permanent Total Disablement) & Critical Illness cover of 
1 lacs covering 15 illnesses

         This initiative is implemented across major cities having prominent presence of Talwalkars.

by Shrutee K/DNS

Mumbai-Pioneers of the fitness industry in India, Talwalkars has ventured into a first of its kind partnership with leading insurance player Aditya Birla Health Insurance Co. Limited (ABHICL) to launch FIT- Fitness Insured Totally. The program offers the enrolled members a complete package of fitness at the centres and insurance for any illness or injury contracted post the enrolment. This initiative stands true to Talwalkars vision of offering holistic services to their members.

On the occasion, Mr Aditya Dhillon, Head of Business Operations shared, “We, at Talwalkars, have always endeavoured to offer the best for our customers. This initiative is a step in the same direction, as we genuinely care for our members, beyond just providing the space and equipment to exercise. At present, we have opened the plan in three major cities, and plan to expand it further in next two quarters. We are glad to partner with the forefront insurance company, Aditya Birla Health Insurance Co. Limited, where we are assured of only the best.”

Mr. Mayank Bathwal, CEO, ABHICL said “We are extremely delighted to have Talwalkars as one of our esteemed customer; enabling us to strengthen our continuous endeavour of promoting ‘Healthy Living’ among individuals. Our business model is built around the philosophy of ‘health first’ and through this collaboration we aim to influence the customers to make the right choices for their health. We see this as a huge opportunity in our country which is constantly moving towards adopting healthy lifestyles. We ensure to bridge the protection gap by creating awareness and showcasing the importance of health insurance for all.” This coverage can be availed with enrolment for select annual membership of Talwalkars and doesn’t incur add-on cost. The scheme offers Personal Accident cover of 10 lacs (Death & Permanent Total Disablement) and Critical Illness cover of 1 lacs covering 15 illnesses (30 days’ survival, waiting period 90 days, maximum age up to 55 years). This initiative is implemented across major cities having prominent presence of Talwalkars.

About Talwalkars
In 1932, Mr. Vishnupant Talwalkar opened the doors of Talwalkars to the city of Mumbai and we’ve been guiding our customers towards healthy living ever since!  Talwalkars is the largest chain of health centers across India and Srilanka with over 220 gyms across 84 cities with a membership base of over 2,00,000 and counting. World-class gym experience backed by professional trainers. Only equipment from the best manufacturers enters the doors of Talwalkars. Be it weight loss, weight management, weight gain, or simply getting fit, the Talwalkars Personalized Exercise Program is customized to meet individual goals.Talwalkars is the only fitness company to be listed in the fitness space in India with a market cap of approximately INR 7,343 Mn (as on 31st Dec, 2017).
The company has undergone demerge wherein the company is restructured in two parts Gym Company and Lifestyle Company. The Gym Company consist of world class gymming experience backed by professional trainers. Fitness centres in five different formats which are Talwalkars Gym, Talwalkars Premium Gym, HiFi, Power World Gyms and Snap Fitness. Whereas the Lifestyle Company provides value added services like Nuform (Time–efficient weight loss program), Reduce (Easy Diet based program), Transform (Holistic fitness program), Mickey Mehta 360 degrees wellness centres, Zumba Merchandise and Zumba (Aerobics and Latin dance inspired fitness program), Zorba (Yoga), Spa, Massage and Aerobics along with club business venture.

About Aditya Birla Health Insurance Limited, an Aditya Birla Capital Company
Aditya Birla Health Insurance Co. Limited (“ABHICL”) was incorporated in 2015 as a 51:49 joint venture between MMI Strategic Investments (Pty) Ltd, MMI Holdings Limited, Aditya Birla Nuvo Limited and Aditya Birla Capital Limited (ABCL - Formerly known as Aditya Birla Financial Services Limited). ABHICL commenced its operations in October 2016 and is engaged in the business of health insurance. ABHICL’s current product portfolio includes unique offerings including chronic care and incentivized wellness.

As on 9M FY17-18, ABHICL recorded a gross premium income of Rs. 1,726 Mn. ABHICL has a nation-wide distribution presence across 36 cities, 5 bancassurance partners and over 13,299 direct selling agents. The company has over 1300 employees and have covered more than 8 lacs lives.

ABCL, the holding company, is a Universal Financial Solutions provider and one of the largest financial services players in India. It is committed to serving the end-to-end financial needs of its retail and corporate customers under a unified brand — Aditya Birla Capital. Delivering a wide range of money solutions for protecting, investing and financing, Aditya Birla Capital serves millions of customers across the country.

ABCL, through its subsidiaries, has a significant presence across several business sectors including NBFC, asset management, life insurance, housing finance, private equity, general insurance broking, wealth management, broking, online personal finance management and pension fund management.
Aditya Birla Capital, through its subsidiaries and joint ventures, manages aggregate assets worth Rs. 2,813 billion and has a lending book of Rs. 447 billion as of September 30th, 2017. adityabirlahealthinsurance.com


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