Appy Fizz Launches first Marketing Campaign Featuring Salman Khan
This Summer #FeelTheFizz with Salman Khan
by Shrutee K/DNS
Parle Agro, the largest Indian beverage manufacturer is all set to launch the new Appy Fizz TVC, featuring the Bollywood Megastar Salman Khan. The brand’s advertising campaign with a budget of Rs. 100 Cr. for the year 2018 will see Salman representing the brand across multiple mediums, including a television commercial, OOH, digital and product packaging amongst others.
While shooting the #FeelTheFizz campaign, Salman is seen wearing multiple ultra-modern ensembles. In the thrilling commercial, Salman is seen urging his fans to Feel The Fizz by being bold and confident, just like Appy Fizz. The television campaign will seen across the country in multiple languages.
Speaking about this collaboration, Salman Khan said, “The new campaign for Appy Fizz is as exciting as it gets. I am sure the product and the new #FeelTheFizz campaign will surely resonate with all my fans.”
Catch the new Appy Fizz television commercial here:
See Salman Khan having fun while shooting the Ad:
About Parle Agro: Parle Agro Pvt. Ltd. is the largest Indian beverage company with brands like Frooti, Appy, Frooti Fizz, Appy Fizz, Bailley, Frio, Dhishoom and Café Cuba which cater to the mass market. Today, it is a 4000 Cr organization and operates under three business verticals: Beverages, Packaged Drinking Water and PET Preforms. Each of these verticals operate as independent entities. Over the last few years, Parle Agro grown its infrastructure to 76 manufacturing facilities both in India and overseas, and have developed a widespread network of more than 5000 channel partners that cater to more than 14lakh outlets in the country. Being the leaders in the beverage industry with iconic brands, Parle Agro believes in innovating products and creating new categories. An understanding of the Indian consumer and innovative business practices has led it to establish trends that have changed industry outlook and approach.