CaratLane - Opens a New store at City Park Powai

by Shrutee K/DNS

CaratLane - A Tanishq Partnership, is now open at Mumbai’s upbeat neighborhood - City Park in Powai. This outpost of CaratLane brings a brand new jewellery buying experience to shoppers in the vicinity, especially to consumers that love to try before they buy. 

“The thing I love the most about CaratLane is that their designs are light-weight and made for everyday wear. They also have a great collection of designs for special occasions, which makes it a go-to jewellery place for me. With a store in my neighborhood I can see the designs in person and place orders online at my convenience!” said Moushmi Chatterjee, a CaratLane customer from Mumbai.

Since its inception, CaratLane has revolutionized the way Indian women discover fine jewellery, by making modern, beautiful designs accessible through its omni-channel presence. With this latest addition, CaratLane now has 7 stores in Mumbai, 15 in the Western region of India and 62 across the country.

Speaking on the occasion, Mithun Sacheti, Founder & CEO of CaratLane said, “Mumbai is a crucial market for us and we have had a high demand to launch more stores here. This store is likely to appeal more to the young working professionals residing in the area and hence is designed keeping their needs in mind. We are looking forward to welcoming the residents of Powai to a whole new experience that will help them discover fine jewellery like never before.” “CaratLane stores are very different from the typical Indian jewellery stores. The virtual try-on ‘magic-mirror’, a solitaire corner and an extremely helpful team of experts are what make the experience exceptional. 

We’ll also be showcasing the bestselling designs from our latest collection - Ballet here” added Sacheti. “Powai has been a very important region for us as far as online sale goes, and hence we are really thrilled to launch our latest store in Mumbai here. CaratLane has designs starting as low as Rs. 5000 and as a special launch offer for our customers, the store is offering a Flat 20% off on purchase of diamond jewellery worth Rs. 40,000 and above for a limited period” said, Atul Sinha, Senior Vice President - Retail, CaratLane, who was present at the launch. For a brand that’s on a mission to democratize access to beautiful jewellery, the launch of this store is yet another step forward in that direction.

Your Favourite Designs, Now at the Lowest Price.

Store Address: CaratLane Store, Shop No G-3, Ground Floor, City Park, Central Avenue, Business District, Powai, Mumbai - 400076

Store Timings: 11:00 AM to 09:00 PM

About CaratLane: CaratLane - a Tanishq Partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 61 brand stores across the country. The stores bring a seamless jewellery buying experience with access to all jewellery, along with Magic Mirrors for virtual try-on. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.                                  .

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24x7 at toll-free number 1-800-102-0103. www.CaratLane.com