GRADO ANNOUNCES AS ASSOCIATE SPONSOR AND THE OFFICIAL WARDROBE PARTNER OF KAUN BANEGA CROREPATI
by Shruttee K/DNS
Mumbai: As industry pioneers and a fashionable name to reckon with, Power Brand ‘GRADO’ from the House of GBTL and OCM
has added another feather in its cap by associating with Kaun Banega Crorepati (KBC) in its 11th season. Having
set new benchmarks in the world of textiles, ‘GRADO from The House of GBTL and OCM’, is well-known in the premium and luxury fabrics segment with its
specialty - amalgamating modern technology with the tradition of manufacturing exquisite
range of fabrics - has now associated with Kaun
Banega Crorepati, one of India’s most watched, quiz-reality shows amongst
others. KBC has ruled the Indian households for nearly two decades and is now
back with its 11th season on-air since 19th August 2019 on Sony Entertainment from
Monday – Friday at 9pm with GRADO as one
of the Associate Sponsors and the Official Wardrobe Partner. Through this partnership, the position of GRADO at the
top tier of the textile industry is further solidified.
The past year has been a series of milestones for the brand - being the
1st ever brand in the Textile Industry to sponsor the Asia Cup,
sponsors for mega-fashion event Lakme Fashion week, being the Cotton Blazer
Sponsor of the Sun Risers Hyderabad during IPL 2019 and hosting the stellar
GRADO Super Shahenshah Meet, where Amitabh Bachchan endorsed the brand in a
grand live show.
Given the meteoritic rise in the textile industry
and scaling new heights, GRADO’s association with the ‘Shahenshah of Bollywood’ is not a new development. The legendary actor is the brand ambassador
for the Power Brand ‘GRADO’. To draw a parallel, GRADO has been synonymous
in the trade as the ‘Shahenshah of fabric’ as well. A celebrated name in the textile industry, brand GRADO is all set to
usher in a next fashion wave in the industry by associating as Wardrobe Partner
with the show hosted by Mr. Bachchan. Commenting on the association, Mr. Rajendra
Agarwal, Mentor, GRADO from The House of GBTL and OCM, said, “It is a
moment of great honour for the entire GRADO team to be a part of such an iconic
show, Kaun Banega Crorepati for its 11th season as the official
Wardrobe Partner. The partnership is in sync with the tremendous growth
that GRADO has chartered. With this association we hope to further strengthen its power brand
status. Furthermore, it’s a great pleasure to celebrate the association with
Grado’s Brand Ambassador as the host of KBC – Mr. Amitabh Bachchan.”
With a rich repository of fabrics and apparels to choose from, namely,
Wool, Wool blends, PV, PV blends and Cottons, ‘GRADO’ from The House of GBTL
and OCM offers maximum product segments across a varied range of price points
thus addressing every consumers need under the brand name ‘GRADO’. Curating all outfits for this association, GRADO will be launching an
exclusive collection which will be available in all the leading stores across
the country. Being the Wardrobe Partner of KBC, the product story of GRADO stems from
several inspirational sources that house both the classics and the new-age. In
terms of design, there are windowpane checks, chalkstripes, micro and macro
structures. In terms of colours, there’s an array from
blues/blacks/browns/greys to brighter pops of orange/maroon/purple/lime – all
available in different hues from pastels to brighter tones.
The association promises to ignite a new fuel to the stardom status of
the GRADO brand!
About Grado: GRADO
is a new-age brand from the House of OCM with one of the greatest celebrity of
Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. GRADO caters to
maximum product segments and across a range of price; so there is comfort and
style for everyone. The product positioning and price points plays an important
role in increasing potential for trade thereby, increasing not only the retail
size, but stirring the consumer thought set too. From an end-consumer
viewpoint, the composite Power Brand ‘GRADO’ offers a rich origin of fabrics
and apparels to choose from, namely, Wool, Wool blends, PV, PV blends, Cotton
and Cotton blends, ombre and engineered fabric etc.
KBC Season 10 has become a very popular game show in India and this show has become the part of our society for past few decades. The show is amazing which has fulfilled the dreams of thousands of people. Contact KBC Head Office Number, if you have any queries.
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