MTV Pantaloons Style Superstars Season 2 dials up Glamour and Style
Popular actresses Sana Saeed and Shahnaz Treasuryvala along with
music artist Arjun Kanungo to judge the finale
by Shrutee K/DNS
Mumbai: Pantaloons, India's leading
fast fashion destination from Aditya Birla Fashion and Retail Limited and MTV
India along with Liva Fluid Fashion are back with the
second edition of MTV Pantaloons Style Superstar, That’s bigger,
better and more exciting! The finalists, who will compete for the title, have been shortlisted after being put through
multiple city-wise challenges to arrive at the top nine.
MTV Pantaloons Style Superstars provides a platform for young
audiences to showcase their talent and flair for fashion and unique
personalities. Staying true to the brand’s mission of ‘Style your
Change’, this year’s property revolves around the theme of Fashion
Transformation.
This season, MTV Pantaloons Style
Superstars has gone bigger and better. Over 30,000
registrations were received out of which 2000 contestants have been
shortlisted for the auditions held in various cities across the country. The
participants showcased their talent, glamour and personal style through
different rounds of the audition. The nine finalists shortlisted from
nine cities, in the ground up talent search will be mentored by
eminent influencers from the field of fashion and entertainment, who will help
them channel their inner fashionista. The show will be judged by popular
actress Sana Saeed, TV host and actress Shenaz Treasurywala along with the
famous music artist Arjun Kanungo. The show will be aired on MTV and Voot every
Friday at 10 pm starting Friday, 6th December.
Ryan Fernandes, Head of Marketing &
E-Commerce, Pantaloons said, “We are excited to partner with MTV for
season 2 of MTV Pantaloons Style Superstars. This national-scale event is big
on style and glamour and is a great platform for aspiring young fashionistas
across the country to strut their style and get instant street cred. We look
forward to seeing all the finalists in action as they amp up their style
quotient to be the next Style Superstar. ”
About Pantaloons: Pantaloons, a division of Aditya Birla Fashion and
Retail Ltd. is India’s favourite Fast Fashion Destination has 340 fashion
destinations spread across 155+ towns and cities in the country. With continued
focus on catering to varied apparel and non‐apparel needs of Indian consumers
in a modern retail environment, Pantaloons has emerged as a strong brand in the
fashion industry over the past two decades and is making fashion accessible
across the length and breadth of the country. www.pantaloons.com
Aditya Birla Fashion and Retail Ltd.: ABFRL is a part of USD 48.3 billion Aditya Birla
Group. With revenue of Rs. 8,118 cr. spanning retail space of 7.5 million sq.
ft. (as on March 31, 2019), it is India’s first billion-dollar pure-play
fashion powerhouse with an elegant bouquet of leading fashion brands and retail
formats. As a fashion conglomerate, ABFRL has a strong network
of 2,714 brand stores across 750 cities in the country. It is present
across18000+ multi-brand outlets and 5000+ point of sales in department stores
across India. It has a repertoire of leading brands such as Louis Philippe, Van
Heusen, Allen Solly and Peter England established for over 25 years.
Pantaloons is one of India’s favourite Fast Fashion
Destination. The International Brands portfolio boasts of - The Collective,
India's largest multi-brand retailer of international brands and select
mono-brands such as Ted Baker, Ralph Lauren, American Eagle and Simon
Carter.
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