Max Fashion India announced the launch of
LIFESTYLE / FASHION
Max Fashion India redefines beauty
pageants with their latest property - Max Fashion Icon 2014
A nationwide hunt for the coolest rising style stars
Max Fashion India,the
leading international value fashion brand announced the launch of their latest
fashion property,‘Max Fashion Icon 2014’
– A nationwide hunt for the coolest rising stars. The tri city beauty
pageant that promisesto be the ultimate
launch pad to India’s young,aspiring models, help them realize
their dreams and be the country’s next fashion icon.
The winners of the Max Fashion Icon 2014will
get a chance of a lifetime of being photographed by Ace
Fashion and Bollywood photographer, JatinKampani for Max Fashion Calendar. They
will also be featured in top magazines like Cosmopolitan, Harper’s Bazaar and
Woman’s Health, receive gift hampers worth Rs. 1.25 lakhs, a complete Max
Fashion wardrobe and the opportunity to be the face of the next Max season
campaign.
In an aim to select the country's finest, Max Fashion Icon 2014 would traverse
through the country’s high fashion cities to scout talent. The auditions are
expecting a remarkable response from the great pool of talent that vibrant
cities like Mumbai, Bangalore and Delhi have to offer. The selection process
would be spread across two stages; City
Auditions and City Finales that further culminate into theGrand Finale,
scheduled on March 6th, 2014
at Delhi.
The announcement held
at Olive Bar & Kitchen, Bandra today, sawMr. Vasanth Kumar, Executive Director – Max, JatinKampani, Ace Fashion
and Bollywood photographer, Fashion Designer Gaurav Gupta,Cosmopolitan Editor
NandiniBhallaand AparnaBahl, leading
Fashion Choreograpgerin a candid tete-a-tete about Max Fashion Icon 2014.
The announcement press conference was also graced by the guest of honor, the
ravishing Bollywood actor, KalkiKoechlin.
The national pageant, thatpromises to
change the lives of many, is associated with a panel of experts from a cross-section
of industries be it fashion, lifestyle, entertainment or grooming like, JatinKampani, KalkiKoechlin, Gaurav Gupta,
MaliniRamani, to name a few.
Speaking on the
occasion,Vasanth Kumar, Executive
Director – MaxFashion India said,“Through Max Fashion Icon, we intend to
provide an ideal platform to endow the young and talented men and women to
chase their dreams. Max aims at making fashion accessible to all by offering
the most stylish merchandise at great prices and democratizing fashion in
the country. Max Fashion Icon will foster fresh talent and groom aspiring
young models that have the potential and style to achieve success. I wish
them all the very best for the future.”
Commenting on the
pageant, JatinKampani, Ace Fashion and
Bollywood photographer, said, “Max Fashion Icon promises a stepping stone
to some of the most glamorous faces of Bangalore, Mumbai and Delhi, catapulting
them to the world of fame. I'm extremely excited and confident that through
this property we could find India's next style icon. I shall primarily consider
contestants that could transpire their personalities and attitudes both on and
off camera.I am confident that the winners as well as the other
contestants will be able to soon carve a niche for themselves in the
glamour industry”
Adding to this, Renowed Bollywood Fashionista,
KalkiKoechlin said, “It gives me great pleasure to be associated with Max
Fashion Icon and be part of this talent hunt. This pageant will provide a great
platform for aspiring models and actors acrosscities.Coming from the industry I
understand how difficult it is to create a foothold in the business of Fashion
and entertainment. It is pageants like these that help nudge the right talent
and getting them on the fore front. It is extremely important for the
contestants to be charged with confidence and a sense of self achievement."
To register for the
pageant, please log on to https://www.facebook.com/maxfashions
Eligibility
criteria:
Age of participants should be
between 18 to 25 years
Participant’s marital status should
be single
Minimum height requirement – 5’6”
for females and 5’10” for males
Participants should be of Indian
nationality
ABOUT
MAX FASHION
Max is the leading fashion brand offering customers a one stop
shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has
pioneered the concept of ‘value fashion’ in the country, thereby offering the
discerning shopper a vast choice with international fashion & quality. It
offers apparel, footwear & accessories that are of the latest fashion
trends at a great price, making it affordable to many. The store ambience
offers an international shopping experience making shopping for the entire
family an absolute delight. In India, Max has over 90 stores across 36 cities
including Bangalore, Mumbai, Kalyan, Delhi, Chennai, Kolkata, Hyderabad,
Vijaywada, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Nagpur,
Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda,
Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut,
Durgapur, Mangalore, Trivandrum, Hubli, Mysore, Ranchi, Varanasi, Bareilly
& Allahabad. The brand plans to have a network of 104 stores by the end of
the financial year.
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