Indian cricketer joins hands with P&G Shiksha to unveilthe impact of building and supporting 1000 schools across India
by Shrutee K/DNS
Mumbai, 28th June 2016: P&G’s flagship
Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padhega India,
Badhega India’. Now in its 12th year, P&G Shiksha continues to
make critical infrastructure and learning interventions by building and
supporting schools across the country thereby providing underprivileged
children with access to education. This year, P&G Shiksha launched ‘Shiksha
Superheroes’ a campaign to acknowledge consumers, the real-life superheroes who
made a simple brand choice of buying P&G products and contributing to this noble cause impacting the lives of
thousands of underprivileged children. Joining the movement this yearin Mumbai,
the renowned Indian cricketer Ajinkya Rahane donned the avatar of ‘Shiksha
Superhero’ and unveiled the new impact numbers for P&G Shiksha. Till
date, P&G Shiksha has
built and supported more than 1000 schools which will impact the lives of around
10,00,000 children through educational interventions right from Kashmir to
Kanya kumari. In its 12thyear, P&G Shiksha will now impact the lives
of over 10,00,000 children, by building & supporting over 1000 schools
across India Ajinkya Rahane joins a host of celebrities for the Shiksha Superhero campaign
this year including; Shane Watson, Raveena Tandon, Dinesh Karthik, Lavanya
Tripathi and Dipika Pallikal. P&G
Shiksha is making key infrastructure interventions in the schools across the
country thus making education accessible to the children in the region.
To celebrate this
milestone impact, Shiksha Superhero Ajinkya Rahane interacted with students of
P&G Shiksha School.Rahane emphasized on the importance of education in
the lives of children and encouraged the people of India and Mumbai to be
Shiksha Superheroes by simply choosing P&G Products and contribute to the
education of underprivileged children. Rahane shared his school memories with
the children and was very impressed with the confidence, intelligence and
exuberance demonstrated by them. Pledging his support, renowned
cricketer and Shiksha Superhero Ajinkya Rahane said, “I am glad to be given this wonderful
opportunity of being a Shiksha Superhero and supportthe cause of education by
P&G Shiksha. It is great to see that over the last 12 years, 1000 schools have
been built and supported which will impact over 10 lakh children.Interacting
with such bright minds from the P&G Shiksha School has been a wonderful and
humbling experience. In my life, I am thankful to my Education that
gave me the discipline and drive to follow my dreams and has played a very
important role in moulding me as an individual and a cricketer.”
He further added, “Today, after talking to P&G
Shiksha school children, I realized that how simple it is to be a Shiksha
Superhero and impact the lives of these children. Everyone can become a
real-life Superhero, all you have to do is choose P&G products and become
part of the P&G Shiksha movement that will enable you to contribute towards
education of underprivileged children. Like me, I want to encourage the people
of India to be Shiksha Superheroes by making the simple brand choice of buying
P&G products and make a difference in the lives of many more children. It
is a simple and small choice from our end but has a large impact on the lives
of these children.”
With the
objective of providing access to education to every child across the nation,
P&G Shiksha is working
extensively by making key infrastructure interventions. P&G Shiksha has been instrumental in the
change by equipping the schools with necessary amenities from building
classrooms to providing clean drinking water to setting up playgrounds thereby
bringing down the dropout rate and improving overall literacy rate in Maharashtra. One of the most
noteworthy initiatives undertaken this year were in Chennai , where due to
P&G Shiksha’s intervention of building a new classrooms and toilets in the school resulted in the number of
enrolments to increase by almost double. Apart from Chennai, there have been
many other different kinds of interventions like building new classrooms at the
P&G Shiksha School in Delhi, encouraging girl child education in Hyderabad
by providing the school with cleaner and hygienic toilets. These interventions
supported by P&G Shiksha aid the minds of under-privileged children by
encouraging them to fulfil their dreams by receiving an education in a healthy
and safer environment.
P&G
Shiksha has over the years received generous support from many thought leaders
and celebrities such as Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani
Mukherjee, John Abraham, AbhayDeol, Farah Khan, Arbaaz Khan, Sameera Reddy,
Huma Qureshi, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore,
Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, PreityZinta, Jacqueline
Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan, Arjun Kapoor,
Aditi Rao Hydari, Irrfan Khan, Anil Kapoor, Rahul Dravid, Shane Watson, Raveena
Tandon, Dinesh Karthik, Dipika Pallikal and many more. P&G Shiksha also allows consumers
to share in their support. This can be easily done by buying any P&G
Product such as Tide, Ariel, Whisper, Pampers, Olay, Head &
Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go
towards building and supporting schools. Consumers can also visit amazon http://www.amazon.in/b/ref=Shiksha_TOS?_encoding=UTF8&ie=UTF8&node=3966988031or Snapdeal http://www.snapdeal.com/offers/shikshato buy P&G products & support
this cause. Embodying the motto of ‘Padhega
India, Badhega India’ - P&G Shiksha believes that the bright minds of today
lead to a brighter tomorrow.
About P&G Shiksha: Launched in 2004, P&G India’s flagship
CSR program P&G Shiksha has grown immensely, with the help of strong
support from consumers. Till date, P&G Shiksha has built and supported
over 450 schools that will impact the lives of over 8,00,000 children by
helping them gain access to education. P&G in association with NGO
partners like Round Table India (RTI), Save the Children (STC) and many more
works towards building new schools, providing critical infrastructural
amenities at existing schools orreviving non-operational government schools. Become part of the conversation on
www.facebook.com/pgshiksha or #PGShiksha.
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