NDTV Good Times presents ‘Hangout Mumbai’
Travel enthusiast Freishia Bomanbehram explores the
city that never sleeps
by Shrutee K/DNS
MUMBAI...it is a
name that brings to mind cinema celebrities, buzzing lanes of traffic, and
balmy beaches. With its rich history, this much written about city still
harbors many unexplored aspects. India’s youngest lifestyle channel, NDTV
Good Times launches a special episode that looks at this city
from a fresh angle, called ‘Hangout Mumbai', a show hosted by
travel enthusiast Freishia Bomanbehram who presents various
facets of the city through sea, land and air.
Mumbai always seems to have new sights and
sounds and hidden secrets up its sleeve and Freishia will take the viewers
through some ofthe undiscovered elements ofaamchi
Mumbai.The show is all about the coolest dens in Mumbai - from iconic tourist
spots and trending eateries to places of old world charm that existed when
Mumbai was still Bombay.
The special episode of Hangout Mumbai will
take viewers through the unexplored, in the most exciting ways- midnight
cycling, helicopter ride and sailing through the creeks. Freishiawill also be
seen taking an interesting walk through the heritage village of Khotachiwadi
and hill road soaking in the old Portugal and East Indian influenced ghetto.
To unveil the magic of the city, tune-in to Hangout Mumbai
tomorrow at 8pm only on NDTV Good Times.
About NDTV Good Times: NDTV Good
Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV
Group. Launched in September 2007, it quickly became India's top-ranked
English-language lifestyle television channel - rapidly drawing in its target
audience of socially upbeat, well-travelled, cosmopolitan viewers who want to
live in style, admire fashion, are adventurous about food and travel and want
more out of every moment in life with both back-packing and high flying
budgets.
NDTV Good
Times presents fresh, original programming that gives its viewers mantras on
how to enjoy food both highway and Michelin star, find good health through
salsa and yoga, follow fashion on ramps both Indian and global and most of
all on how to live life the fullest, no matter where you are. The line-up
of shows covers every aspect of the lifestyle genre to portray and cater to an
increasingly global India.With the
maturing lifestyle space in India at an inflection point and as pioneers in
that space, NDTV Good Times has redefined the lifestyle entertainment category
codes once again.
Today,
India's oldest lifestyle channel is its youngest. With programming that is
impulsive, interactive and with an attitude to match. The new logo, icons,
indents and a vibrant and dynamic colour palette are a testament to
the channel's continuing evolution as India’s premier lifestyle entertainment
destination.
The channel
tag-line is #LiveYoung #LiveIndian, the only socially integrated tagline
in India, which integrates and recognizes social media as a part of the
channel's DNA. While it exemplifies what the channel stands for, it is also a
call to action, as it exhorts the NDTV Good Times' viewers to live young and
live Indian.
NDTV Good
Times has won several programming awards at the Indian Television Academy
Awards, Indian Telly Awards & World Media Festival for key shows
& interstitials like Highway On My Plate, No Big Deal and Making
of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle
Channel' at the ITA (Indian Television Academy) Awards for two consecutive
years, NDTV Good Times is beamed directly across international markets such as
US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across
all major analogue cable markets & all six DTH platforms in India.
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