Piaggio India inaugurates its fourth premium retail concept store Motoplex in Kochi

Motoplex is the one stop lifestyle store for Piaggio Group’s brand portfolio - Vespa, Aprilia and Moto Guzzi

India’s first Motoplex was launched in Pune in 2015; Kochi opening follows on the heels of Motoplexs’ launched in Hyderabad and Chennai – helps Piaggio strengthen its footprint in the South

Kochi Motoplex is set up by Jey Motors and inaugurated byMr. Stefano Pelle, Managing Director and CEO, Piaggio India.

by Shrutee K/DNS

Mumbai, 27^th June, 2016:With three successful Motoplex launches firmly under its belt, the Piaggio Group is aggressively moving forward with its Motoplex expansion strategy across India. Starting with the first launch in Pune in November 2015, followed by openings in Hyderabad and Chennai consecutively in 2016, Piaggio Group today added India’s fourth Motoplex in the city of Kochi.Inaugurated by Mr. Stefano Pelle, Managing Director and CEO, Piaggio India, the store is setin a sprawling area of 4,950 sq. ft. at Bypass Road, Padivattom, Kochi.

In line with the innovative in-store experience, the Piaggio Group is developing this concept in major metropolitan areas around the world. The Kochi Motoplex is a place for patrons to discover the essence of the Piaggio Group and its lineage with brands like Vespa, Aprilia and Moto Guzzi on display. It is a platform for bike enthusiasts to explore all their favourite Piaggio brands and share their biking experience in one place.Motoplex multi-brand stores have already been set up in Milan, New York City, Shanghai and Singapore where all the Piaggio group brands coexist in one continuous experience.

“We are delighted to launch our concept store in Kochi. This is our fourth store in the country and third in South India. The Motoplex concept reflects the innovative vision of the Piaggio Group by offering consumers a unique experience of Italian biking under one roof. The store also aims to provide an overview of the two wheeler world, apart from showcasing the long standing history of our brands – Vespa, Aprilia and Moto Guzzi. It highlights the fascinating journey of the brands that proudly stand for Made in Italy”, said Stefano Pelle, Managing Director and CEO of the Piaggio Vehicles Private Ltd. (PVPL). He went on to add, “The Motoplex store aims to achieve the same success it has had internationally with the display of various brands from the Piaggio’s stable. South India has been a strategic two wheeler market and so we are expanding our footprint in this region.”  Mr Athul J – CEO, Kochi Motoplex said, “We are ecstatic to bring the flagship concept store of Piaggio Group – Motoplex to Kochi and provide our consumers with a fresh retail experience. We are proud to represent Piaggio’s premium brands in Kochi.”

About Piaggio Vehicles Private Limited: Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884, leader of the European powered two-wheeler market. The Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé.PVPL commenced its India operations in 1999, with the launch of the Apé, which became India’s favourite three-wheeler brand in a short span of time. Piaggio invented the Vespa in 1946. Having successfully established itself in the world wide two wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, India where it manufactures the iconic Vespa alongside its wide range of 3 and 4 wheeled commercial vehicles.

Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Super bike and 9 in Off Road disciplines.

Moto Guzzi is one of the oldest and most respected brands in motorcycle history, a legendary italian brand beloved the world over for its legendary motorcycles.Established in 1921, and acquired at the end of 2004 by the Piaggio Group, Moto Guzzi has operated continuously for 95 years at the same factory in Mandello del Lario, with its fully stocked museum under the “Eagle brand”. The site is one of the most popular destinations for bikers from all over the world.Emblem of a culture and capability of building unique bikes, the Moto Guzzi models are still assembled by hand in the Mandello del Lario plant.

Vespa has been a synonym with two-wheel individual mobility since 1946 when it made its debut; with more than 18 million vehicles produced since then, the Vespa is an incredibly long-lived market success as well as one of the best known icons of Italian style and technology in the world.