P.C.Chandra Jewellers launches their first showroom in Mumbai by the gorgeous actor Miss Aditi Rao Hydari


 by Shrutee K/DNS

Mumbai : In its endeavor to expand and reach out to its patrons, P. C Chandra Jewellers to open their 38th showroom for the first time in Mumbai, the land of dreams on Friday, 17th June 2016. Prior to its official launch, Eastern India’s leading jewellery brand organized a pre – launch preview of this elegant jewellery showroom in Turner Road, Mumbai. The gorgeous actor, Miss. Aditi Rao Hydari along with Mr. Uday Kumar Chandra, Managing Director of P.C.Chandra Jewellers were present at the pre-launch inaugural ceremony of the 38th showroom of PC Chandra Jewellers in Mumbai.
The new showroom is 2 storied and located at Mahkija Chambers, Turner Road in Bandra (West). PC Chandra Jewellers indulges every woman’s love for jewellery with utmost care and attention. Every single detail that went into the design and layout of the store focuses on making a woman feel at home.
Speaking on the occasion of the announcement of the launch Mr. Uday Chandra, Managing Director of P C Chandra Jewellers said, “Mumbai is an extremely important market in our expansion plans. Personally I am connected to the city because I trained here back in 1976. We are sure that Mumbai also will extend to us the love and adulation that we have been receiving over 8 decades. I am sure that with our smart designs and magnificent artistry we will be able to make a place for ourselves here. We are on a major expansion spree and are also in the process of opening more showrooms in some major cities nationally.”
About P C Chandra JewellersP C Chandra Jewellers is a household name of East India enjoying the trust and admiration of its patrons for almost eight decades now. Started in 1939 with its first showroom in Bowbazaar, North Kolkata by the Late Shri Purna Chandra Chandra, now, it has its presence all over India and also abroad. A wedding in West Bengal is incomplete without the artistic designs and fine craftsmanship of P C Chandra Jewellers. Over these 8 decades, it has 9 showrooms in Kolkata city(under KMC), has spread its wings across 22 towns in West Bengal and 6 cities in India – Agartala, Bhubaneswar, Delhi, Noida, Bangalore and Jamshedpur. The showroom in Mumbai is its 38th. Crossing over geographical boundaries, the PC Chandra Jewellers also has an e-commerce site for buying online. Though steeped in tradition, P C Chandra Jewellers has brought in modernity in its approach to cater to the today’s women. Its cutting edge communication and domination of the media scene has made P C Chandra Jewellers the biggest jewellery house in Eastern India.   The brand has always been associated with reigning stars like Deepika Padukone and Yami Gautam in the past. Ms Sonakshi Sinha is the current brand ambassador.
The brand boasts of its magnificent workmanship in its hand crafted pieces of fine jewellery. The filigree and minakari work are famous the world over. It has a wide range of jewellery for every occasion - be it heavy wedding jewellery, contemporary and lighter designs or exquisite diamond jewellery. Some pieces are also inspired by cosmic elements, floral patterns, abstract designs and animal motifs. PC Chandra Jewellers understands the fashion needs of today’s women and cater to their ever changing tastes and preferences.
The range of jewellery caters to all age groups – the “Little Jewels” for children, the “Goldlites” for the young adults(starting from Rs 3000/- onwards), the exquisite Wedding Collection, an affordable range of gold jewellery in the mid- price segment, diamond jewellery ranging from Rs 9000/- onwards and the gorgeous D’Elite collection of heavy diamonds. It also has a collection for fashionable men.

About the collection: Diamond: A combination of brilliant design and impeccable craftsmanship, the P. C. Chandra diamond jewellery collection is about aristocratic charm, artistic combination and radiant appeal. The design includes pieces in rubies, emeralds, delectable pearls, diamonds in various complimenting cuts, stunning gemstones ranging from modern fusion jewellery to jewellery from gorgeous wedding collection.
Wedding Jewellery: Modern brides are loving designs from their grandma's jewellery boxes with a modern touch like jhumka, kaan bala, tairaa/mang tika, ratan chur, mantasha and others. P.C Chandra Jewellers’ traditional gold filigree and meenakari work are a favourite among brides in Bengal. The designers combine these traditional and yet popular design forms with modern and contemporary design patterns and motifs to create a blend that appeals to the new age bride.
Goldlites Jewellery: Goldlites Collection by P C Chandra is a range of light weight everyday wearable gold jewellery. Staring from Rs. 3000 – Rs. 15,000 this jewellery range is designed in 22K Gold. A modern and trendy collection, Goldlites is suitable for young women whether studying in college or working in an office who want to wear gold and are looking for affordable fashionable designs.
Little Jewels: Today's kids are capable of giving their adult counterparts a challenge when it comes to fashion and style. To initiate them into the world of precious jewellery, PC Chandra Jewellers launched an exclusive range of jewellery for children. The range promises ‘fun jewellery in gold’ with necklace, pendants, ear rings, charms etc keeping in mind each mother’s desire to make her daughter more precious and look unique. With superlative quality standards and an ensemble of world class designs, P.C Chandra Jewellers offers light weight jewellery up-to 4 gram.Men’s Collection: P.C Chandra Jewellers also explored the relationship between men and jewellery, those who seek priceless jewellery with a distinctive luxury and recognizable design. With brilliant cut-outs and sleek finishing, the collection to make men look personable. The collection consists of a precious range of jewels which include chain, wristband, Punjabi bala/ kada, wristwatch, optical frame, cufflinks, tie pin/tie clip, pendant, studded one piece ear top, ring and others.

The PC Chandra Group: The PC Chandra Group began with the jewellery business and grew magnificently with time. It also has interests in chemicals and general plastic industry. Recent diversification includes rubber plantations, software development, construction and housing, exports and hotels. Today, P.C. Chandra Group is one of the biggest business houses of the East and enjoys the faith of the global consumer and the support of many prestigious clients. The Group is committed to social responsibility and has marquee programmes to promote education, sports, health, art & culture and awareness about a green environment.


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  3. Yet another jewellery store gets added in the list of Diamond Jewellery Showroom in Bandra. Now-a-days we can see numerous jewellers are trying their best to be located in
    western Mumbai. Bridal Jewellery and Diamond Jewellery are one of their prime products to target the market.

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