Aisshpra Gems & Jewels celebrates Independence Day with the launch of ‘Ek Shapath Desh Ke Naam’ campaign
by Shrutee K/DNS
Aisshpra Gems &
Jewels launched ‘Ek Shapath Desh ke Naam’ campaign by organizing a march on
Independence Day. The event commenced in the presence of Mr. Atul Saraf, Mr. Vaibhav
Saraf, Mr. Saumitra Saraf and entire Aisshpra family who strode from Baldev
Plaza to Royal Residency in Gorakhpur carrying banners with campaign slogans.
The campaign is dedicated to promote national defense effort amongst the people
wherein the entire family will be donating donate 1 Rs or more each day for 365
days and the collected fund will be donated to ‘Indian Army Welfare Fund’.Also, the brand will be hosting a street art
drive where the public places in the city will be transformed by artistic
painting by professional artists.
Followed by the march
which saw 400 attendees, was a flag hoisting ceremony that marked the beginning
for the special programme held for Aisshpra family at the Royal Residency. Mr.
Ajit Vidhyadharan, a happiness coach renowned for his principles on art of
living led a happiness drive for the Aisshpra family to check on the enthusiasm
of Aisshpra employees and boost their morale.
‘We at Aisshpra believes in our social responsibilities and as a
company, we plan these initiatives to contribute to the nation as well as
create awareness amongst people around us. ‘Ek Shapath Desh Ke Naam’ is a
unique initiative through which we did something for our country. The 70th
Independence day week created a memorable event for us and we also evoked a
sense of responsibility we owe towards our Indian Army’ our city and our
family’, said Mr. Vaibhav Saraf, Director, Aisshpra Gems & Jewels.
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