Wrangler Celebrates 70th anniversary with its Autumn Winter’17 Collection
by Shrutee K/DNS
This year, Wrangler celebrates its 70th anniversary of producing perennial fashions with a global
advertising campaign and a fresh anniversary collection, influenced by their
iconic, revolutionary denim and authentic retro looks that took the 1970s by
storm.
Wrangler was the definitive denim brand for teenagers
back in this style-setting decade, and the anniversary collection has been
artfully inspired by the brand’s notable archive finds: reinventing the most
popular ’70s styles for today’s spirited youth with a passion for life and all
of its adventures.
Trademark Wrangler basics are back and better than
ever, as the label taps into’70s imagery for inspiration and relaunch the timeless
vintage logo. The collection includes bold, colourful t-shirts featuring
variations of the iconic ’70s Wrangler rainbow graphic, and signature staples
in vibrant hues with retro seventies cuts. The rainbow symbolises confidence,
exuberance and freedom: traits that are intrinsic to the Wrangler’s brand’s
persona. Denim comes in authentic stone washes and brighter shades of blue. Wrangler continues to be renowned and praised for
being inspiring, progressive and always in tune with the ever-changing needs of
its fashion-forward customers.
Availability: Across all Wrangler stores in India.
About Wrangler
The heritage of Wrangler goes back literally 70 years when the brand
first made an appearance. Wrangler was the first modern five-pocket jeans to be
test-fitted and endorsed by real-life cowboys. Since then, Wrangler continues
to inspire freedom, independence and self-reliance in its wearers.
The brand in India has come a long way, evolving to meet the needs of
the ‘urban cowboy’ with a range of fashion apparel that is contemporary,
fashionable yet rugged.
A part of VF Corporation - the world's largest apparel company, Wrangler
has found a loyal consumer base in the Indian youth that swear by this unique
fashion brand. This stylish denim brand is available at exclusive standalone
stores, leading apparel stores and major department stores Log on to wrangler-ap.com/in.
Comments
Post a Comment