Royal Enfield enters Interbrand’s 2017 Best Indian Brands at #17
by Shrutee K/DNS
Mumbai,
November, 1, 2017 - For
five consecutive years, Tata Group has continued to hold the top position.
However, 2017 has been an interesting year in the world of brands and
businesses; despite Airtel’s strong performance, Reliance jumped into #2 which
brings to light the success driven by the launch of Jio, a wholly owned
subsidiary of Reliance Industries that provides wireless 4G LTE service in the
country.
Following
Airtel is HDFC Bank at #4, and then Life Insurance Corporation of
India (LIC), State Bank of India, Infosys, Mahindra, ICICI and
Godrej round out the Top 10. The best growth performances belonged to Maruti, Reliance,
HDFC, JSW and Kotak highlighting the relevance of Purpose
Centricity, Technology and Brand in driving their growth.
More than
half of the Best Indian Brands came from five sectors: Automotive (5),
Diversified (10), Financial Services (12), Telecom (2), and Technology (2).
Automotive is one of the top growing sectors, leading the change is brand Maruti
Suzuki, which posted a 19% increase in brand value versus 2016.
Breaking
into Best Indian Brands for the first time at #17 is Royal Enfield, an
Indian motorcycle manufacturing company, with brand value at INR 90.8bn, riding
on its successful year on year financial performance and earnest branding
efforts which has been consistently executed across touch points. The other new
entrant comes from the “basic materials” sector - Ambuja Cement at #40
with brand value at INR 15.18bn, given its strong financial performance despite
the impact of demonitisation and its recent merger with ACC, Ambuja is staged
to drive growth.
“The Best
Global Brands understand that brands are the platform for growth. A quick look
at the top growing brands confirms how outgrowing the now and changing at the
speed of life creates admirable value growth. Encouragingly, the top
growing Best Indian Brands too have begun to understand and demonstrate the
levers that drive growth and value. Maruti Suzuki, our top growing brand for
the second year in a row has done an exemplary job with Reliance, Kotak, JSW,
HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands
reveals some simple truths. Truths that are useful for Indian Brands to
consider while driving growth in our rapidly changing market.” Said Ashish
Mishra, Managing Director, Interbrand India.
On being
the top Indian brand for five consecutive years, Mr. Harish Bhat, Brand
Custodian, Tata Sons, said, “Tata is a brand that is synonymous with
leadership and trust. The Tata brand has a truly global reach, and a presence
across diversified businesses. Over the past 149 years of its existence,
the Tata Group has consistently kept the community at the centre of everything
it does, in line with the vision of its founder, Jamsetji Tata.
Simultaneously, Tata has remained relevant to every generation, powered
by its pioneering spirit. These values make Tata a unique and powerful
brand that is well regarded and much loved by all its stakeholders.”
On being
one of the top growing brands this year, Mr. Jayant Acharya, Director,
Commercial & Marketing, JSW Steel, said, “JSW is known for its
ambitious growth story as well as for its commitment to the nation. We have
been able to take on challenging goals and convert them into reality, while
ensuring inclusive growth in the communities we live in. Our initiatives in the
sports and community streams have already established our impact beyond our
immediate stakeholders. We are further strengthening our Brand to bring
positive transformation and prosperity to every life we touch.”
“We are
living in one of the most exciting periods of change—societal, technological,
industrial—that impacts every aspect of commerce and life,” said Gonzalo
Brujo, Chief Executive Officer of Interbrand EMEA, Latam and India. “In
this ever-shifting context, to grow, brands need to outgrow. Outgrow barriers,
challenges, markets, competition, mindsets, technology and potential. Which is
why businesses need brands more than ever. The Best Indian Brands understand
this value in belief systems and purposes, and hence propel this change
without losing the way.”
*The Top
100 global brands have a combined total value of USD $1,871,730m, an
increase of 4.2% from 2016. For the complete Top 100 ranking and the report
with comprehensive analysis of growth, sector and industry trends, visit www.bestglobalbrands.com
**The Top
40 Indian Brands have a combined total value of INR 4755.7 Bn, an
increase of 5% from 2016. For the complete Top 40 ranking and the report
with comprehensive analysis of growth, sector and industry trends, click here
Methodology
Interbrand’s
fifth annual report analyzes how brands grow in a changing world, showing that
using technology at scale to deliver intimate human experiences, will help
drive economic growth value. This methodology was the first brand valuation
method to become ISO certified.
The
ranking is based on three key components that contribute to a brand’s
cumulative value:
• The
financial performance of the branded products and services
• The role
the brand plays in influencing customer choice
• The
strength the brand has to command a premium price or secure earnings for the
company
About
Interbrand
At
Interbrand, we believe that growth is achieved when an organization has a clear
strategy and delivers exceptional customer experiences. We do both, through a
combination of strategy, creativity, and technology that helps drive growth for
our clients’ brands and businesses. With a network of 21 offices in 17
countries, Interbrand is a global brand consultancy, and publisher of the
highly influential annual Best Global Brands and Breakthrough Brands reports,
and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group
Inc. (NYSE:OMC) network of agencies. For more information, please contact us,
or follow Interbrand on LinkedIn, Twitter and Facebook.
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