AND wins the 18th Annual IMAGES - Most Effective Tech Implementation Award

India’s favourite fashion brand AND wins this in accordance with the integration of Fynd Store technology at the IMAGES Fashion Awards of 2018

Mumbai: House of Anita Dongre, India’s leading fashion house has pushed the envelope of excellence yet again. Its western wear brand, AND bagged the IMAGES Most Effective Tech Implementation Award at the 18th Annual IMAGES Fashion Awards (IFA), for the effective integration of technologies in all its stores. By adopting new and innovative technologies like Fynd Store, House of Anita Dongre has surpassed the traditional methods of retailing and is likely to stay ahead in the fashion business. These technologies not only drive valuable business efficiencies but also improve the overall customer experience and value proposition.

AND offers, a chic collection of contemporary western-wear, which comfortably combines formal and evening wear. It is the first Indian brand to offer global styles to urban Indian women. Over the years, House of Anita Dongre Limited has grown from strength to strength - embracing change, redefining fashion, setting trends and making a difference. The House of Anita Dongre brands have incorporated innovative technologies like Fynd Store in all its stores to increase its sales and offer customers apparel in their preferred size, colour and design.

Fynd Store, an innovative tech solution enhances in-store customers’ shopping experiences by leveraging the appeal- including touch, feel and trial aspects- of a physical store, supported by the organisation and logistical convenience of a digital platform. In other words, the product enables brands to capture the maximum number of sales, build sustainable loyalty and benefit from cross-selling opportunities. Besides, Fynd Store also ensures an increase in footfall, better customer engagement, improved customer-employee relationship and rise in in-store sales every week.

Commenting on the award, Co-founder of Fynd, Harsh Shah said, “We are extremely happy for our partner brand, AND who won the prestigious IMAGES Fashion Awards for tech implementation. Through Fynd Store, our aim was to enable retailers to enhance customers’ physical shopping experiences through interactive in-store screen kiosks. This award has made us believe that the inception of Fynd Store is in line with our commitment to empower retailers and connect customers with precisely the kind of fashion they are looking for!” AND has been using this Fynd Store since September 2017 for in-store tracking, analysis, and various other activities. Fynd Store has been incorporated by several apparel brands such as Global Desi, Steve Madden, Brooks Brothers, Diesel, GAS, Being Human, Celio, Cotton Company, etc. across India and the feature has received phenomenal traction.

About House of Anita Dongre Limited : Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited (HOAD) (formerly known as And Designs India Limited) is one of India's leading fashion houses today. A well-recognised, well-respected and well-loved name. The company owns and operates three brands with three extremely distinct identities. AND with its line of chic, contemporary western-wear for women, Global Desi – a young, free-spirited, vibrant line of boho-chic ensembles and the Anita Dongre label offering breathtaking, curated looks in bridal, couture, pret, and menswear. This label also includes Pink city, handcrafted jadau jewellery and the recently launched luxury pret label Anita Dongre Grassroot which is a tribute to the handcrafted traditions of India, and seeks to revive, sustain and empower heirloom traditions from across India and fashions them into contemporary tales.

About AND:Launched in 1995, AND is the first brand to offer global styles and silhouettes to Indian women. It offers a range of contemporary styles that are perfect as everyday casual wear and classy evening wear. AND is constantly evolving, keeping its designs fresh and in sync with international trends to help their patrons experience the best.

Presently, AND is retailed through 128 exclusive stores, and 383 established multi-brand lifestyle formats like Shoppers Stop, Lifestyle, Central etc.  www.andindia.com

About Fynd: Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is a unique fashion e-commerce portal which brings the latest in-store fashion online. The O2O company directly sources products across various categories including clothing, footwear, jewellery and accessories, from the most prominent brands in the country. Fynd’s integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality. Initially incepted as Shopsense Retail Technology Pvt. Ltd. in 2012, the company pivoted to Fynd in November 2015, and is currently based out of Mumbai. www.gofynd.com