ZEE5 Launches Life Sahi Hai 2 as Originals Offering
by Shrutee K/DNS
Mumbai, April 05, 2018:
ZEE5, India’s largest and most comprehensive digital entertainment platform for
language content, released the second season of one of their most awaited
show Life
Sahi Hai 2. In the new season, the duo of Amit and Jasjeet are joined by a new
roommate, Vaibhav. That makes it three – the perfect number for trouble! Meet
the LSH boys – Amit, an MBA who has a stable job and girlfriend. His whacky
analogies in every episode set off an absolute laugh riot. Jasjeet on the other
hand is a complete bad boy whose sole motivation in life is to drink and date
girls. Vaibhav is the single sober one among the lot.
This
season sees the boys landing up in various uncomfortable situations
- with their boss, parents, neighbors and girlfriends – that only they are
capable of! Join them as they get in and out of sticky situations, laughing
their way through every situation, still believing that Life Sahi Hai and
giving us “Bakchodi ka naya address”! The sitcom goes live on 5th April and will be available
for binge watching exclusively on ZEE5.
Archana
Anand, Head of Digital - ZEE5 India Business said, “We are thrilled to
announce a brand-new season of Life Sahi Hai on ZEE5. The show has an extremely
strong, loyal and well-established fan base, and there is already a tremendous
buzz among our subscribers around the impending launch of Season 2. Life Sahi
Hai 2 is even bolder, edgier and funnier and we’re sure it’s going to be a
runaway success with ZEE5 viewers.”
Commenting
on the launch, Tarun Jain, writer and creator, Life Sahi Hai said, “We are
extremely thrilled to be back with Life Sahi Hai Season 2. The first season’s
success and popularity has been extremely encouraging and we are excited to
continue delighting the audience through our alliance with ZEE5.”
Umesh
Ghadge, director, Life Sahi Hai Season 2 adds, “Life Sahi Hai has already
created several benchmarks with respect to its popularity and engagement. It’s
been an exciting journey to direct a sitcom which already enjoys such immense
popularity. We hope to continue receiving the audience’s adulation.”
ZEE5
has a rich bouquet of exciting original content lined-up which will feature
some of the biggest and most entertaining faces from the world of Indian entertainment.
The slate will be launched with 20 original shows and will have 90+ shows by
the end of March 2019.
Availability:
The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5and
and iOS App Store http://bit.ly/zee5ios.
Also available at www.zee5.com,
as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5
also supports Chromecast.
Pricing:
Freemium pricing model with both free and paid premium content (including
Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5
subscription pack will get access to the entire library of content at a special
launch offer price of INR 99 per month instead of the actual monthly pack price
of INR 150.
About The
Lazy Studio
The Lazy Studio was founded in 2016 under the aegis of Luv Films.
Luv Films, a dynamic and vibrant company set-up by writer-director Luv Ranjan
and his childhood friend- Ankur Garg is focused towards production and
distribution of movies. Its movie Sonu Ke Titu Ki Sweety (Feb 23, 2018) has
been very well received by the audience as well as at the box office.
While Luv Films focusses on big screen entertainment, The Lazy
Studio aims at producing youthful content for the personal screens. The
company’s very first venture- a sitcom titled “Life Sahi Hai” tasted enormous
success with the digital audience. The company is now gearing up to launch Life
Sahi Hai’s second season in collaboration with ZEE5.
About ZEE5
ZEE5 is
the brand new digital entertainment destination launched by Zee Entertainment
Enterprises Limited (ZEEL), a global
Media and Entertainment powerhouse. With content across 12 languages like English, Hindi,
Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati
& Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live
TV channels. The platform brings together the best of Originals, Indian and
International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and
Health and Lifestyle content all in one single destination. ZEE5 offers ground
breaking features like 11 navigational languages, content download option, seamless video
playback and Voice Search.
Follow
ZEE5 on Facebook.com/ZEE5, Twitter.com/ZEE5India, Instagram.com/ZEE5
About ZEEL
Zee
Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering
entertainment content to diverse audiences. With a presence in over 173
countries and a reach of more than 1.4 billion people around the globe, ZEEL is
among the largest global content companies across genres, languages, and
platforms.
ZEE is
present across broadcasting, movies, music, digital, live entertainment and
theatre businesses, both within India and overseas. ZEE has more than 250,000
hours of television content and houses the world’s largest Hindi film library
with rights to more than 4,200 movie titles across various languages. ZEE has also
produced several movies for theatrical release and is the fastest growing music
label in India. www.zeeentertainment.com
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