Israel Tourism rolls out Advertising Campaign in India to target 1 lakh Travellers in 2018
National,
11th April, 2018: Having
witnessed close to 60,000 Indian tourists visiting Israel last year, marking a
record growth of 31%, Israel Ministry of Tourism office in India is confident
of achieving its target of 1 lakh Indian tourist visitors this year. To support the forecasted growth, the Ministry
has launched its summer campaign in India to attract the April – June peak
holiday season.
The
advertising campaign incorporates varied media platforms including television,
print and digital spaces. The
integrated advertising campaign ‘Begin
your journey to Israel’ which includes the television commercial (TVC) showcases
Israel’s famous cities - Jerusalem and Tel Aviv. The TVC shows the various
facets of these two cities and their diversity.
Talking about the advertising campaign and the
investments made in the Indian market, Hassan Madah, Director, Israel
Ministry of Tourism - India & Philippines said, “Over
the past three years, Israel has recorded a strong double-digit growth in
tourist arrivals from India. In 2018 January to March, we have recorded a
growth of 15% in Indian arrivals compared to the same period last year. In
order to keep this momentum going and to tap into the upcoming summer holiday
season, we have launched our advertising campaign. Our campaign highlights the
reasons why Indian travellers should choose Israel as their next holiday
destination showcasing beaches, desert experiences, different cuisines
(including vegan food) to wine tours, adventure activities, historic monuments
and much more.”
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