COMIO Smartphone Partners with Hindi comedy-drama ‘102 Not Out’
by Shrutee K/DNS
New Delhi, 4th
May 2018: COMIO
Smartphone- The #1 emerging smartphone brand as per Cybermedia Research, has tied
up with upcoming family entertainer , '102 Not Out'. ‘102 Not Out’ is a Family
comedy-drama film directed by Umesh Shukla, starring Amitabh Bachchan and Rishi
Kapoor in the lead roles.
The film is a clean
entertainer, revolving around a 102-year young Dattaraya Vakharia, played by
Amitabh Bachchan who lives life to the fullest and wants to break the record of
oldest living man that’s held by a 118 year old Chinese. His other goal is to
change his son Babulal’s sad and grumpy demeanour and teach him to celebrate
life and live it to the fullest because he feels every moment gone is not going
to come back. This is in perfect sync with the COMIO brand philosophy of
following your heart, exemplified in their tag line ‘Don’t Listen, Kar Daal’.
On the partnership, Mr. Sumit
Sehgal, Chief Marketing Officer, COMIO Smartphones said, “We are excited to
partner with ‘102 Not Out’, the much-awaited movie of the season, presenting
two legendary stars of Bollywood. As a youth smartphone brand, we at COMIO
continuously endeavour to come up with delightful associations that strike a
chord with our target audience and resonate our brand philosophy. So, here’s
wishing the entire cast and crew of ‘102 Not Out’ all the very best for a
blockbuster success.” COMIO supports and encourages
the youthful spirit of individuals who aim to dream big and take the plunge,
perfectly in sync with the messaging of the movie.
On the occasion, the
Director, Mr. Umesh Shukla said “102 Not Out celebrates the spirit of youth
with two highly versatile and celebrated stars of Bollywood. Though they have
come together after 27 years’, they exhibit a great chemistry together. I am
glad about our association with COMIO Smartphones, a youth brand which is a
perfect fit with the spirit of the film.”
About
COMIO India
COMIO
Smartphone- #1
emerging smartphone brand by CMR, entered the Indian market in May
2017. Building on the legacy of its
manufacturer-Topwise Communication, COMIO smartphones have been designed
keeping the Indian consumer in mind. Headquartered in New Delhi, the brand
caters to the mid-level segment which is the fastest growing in India through a
range of innovative, technologically advanced and user-friendly products. The
brand launched its first smartphone in China in 2015. Since
the inception of the brand in India, the company has bagged prestigious awards
including ‘The Most Promising Brand’
by The Economic Times. For more information - http://www.COMIO.in/
About Topwise Communication Co. Ltd.
Founded in
June 2005, Topwise Communication is one of the leading original device
manufacturers (ODM) in China, and is amongst the top three printed circuit
board (PCBA) manufacturers. Headquartered in Hong Kong, Topwise Communication
specializes in manufacturing all categories of smartphones, PC tablets and POS
machines worldwide, including leading Indian smartphone brands. The company
provides a complete ecosystem including R&D, design, manufacturing,
software development and brand – sales. Topwise Communication has three
manufacturing facilities – two in Huizhou and one in Ji’an with the commitment
to be the international leader in the mobile communication industry. It has a
mission to provide high quality, reasonable and innovative products to
consumers globally.
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