Chicco unveils Ad Campaign “Mom’s Breastfriends” to support working mothers


by Shrutee K/DNS


New Delhi: To empower breastfeeding moms as well as new-age parents, Chicco India, one of the biggest global baby care brand from Italy unveils its Ad Campaign on Social media on the occasion of International Breastfeeding Week, 2019. International Breastfeeding Week is celebrated every year from August 1st to August 7th to support and encourage breastfeeding mothers.

While only a mom can pump and breastfeed her baby, Chicco believes that the journey becomes easier when she gets all the support she can from everyone around her. Through the campaign Chicco not only encourages breastfeeding mothers and her closed ones to make the whole process pleasant and memorable.. Chicco has also planned a contest on social media in which they will be inviting stories from mothers on how their immediate environment and Chicco has given them the necessary support they needed while breastfeeding.


On this occasion, Chicco Osservatorio’ (Chicco’s Baby Research Centre) quotes, “The milk of each mother is the perfect food for her baby. It contains all the nutritional principals required for growth up to 6 months of age and is recommended by the WHO* even after weaning. Besides supporting the growth of our little ones to grow well, breast milk also protects them from infections s, obesity and diabetes. When you go back to work or if you have to briefly go out, you can use a breast pump to avoid losing all these benefits. This useful equipment will serve not only to allow you to continue to give your baby your precious milk, but also to avoid losing the stimulation of your breasts if at the feeding time, you cannot be with your baby.” According to Mr. Rajesh Vohra, CEO, Artsana India, “We at Chicco have always had the perfect relationship with mothers all around the world. We share every single day with them during an extraordinary period of their lives. A mother’s love for her children knows no boundaries and she will do whatever it takes to find the best for them. Our passion for creating solutions for mothers is similarly limitless. And when it comes to looking after babies, neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they inhabit.”

Chicco offers Natural Feeling range of Breast pumps and other breast-feeding accessories which includes Manual and Electric Breast Pumps, Nipple Shields, Breast Pads and Breast Wipes that empower the mothers to enjoy this special experience of breast feeding for a longer duration with total peace of mind.
 Chicco’s Manual Breast pump is a great offering that enables the mother to extract, express and store her milk effectively and with utmost ease with the help of its Exclusive Chicco System. With an ergonomic handle, it provides easy grip along with maximum comfort & less fatigue to mother’s hand.  It has an extra soft silicone cup that gently envelopes the breast.

Chicco Natural Feeling Electric Breast pump offers innovative features like memory function and adjustable expression that helps mothers to extract milk in an effective and delicate way  making it a  wonderful experience.

Chicco Breast Pads offer maximum safety for delicate skin of the breasts by preventing milk from coming into contact with the skin. They are made of anti-bacterial fabric and are Ultra-thin & breathable which makes them comfortable to wear and are invisible under clothing.

Chicco Nipple Shields help to facilitate latching of the baby to the breast when direct breastfeeding is difficult for new mothers. They allow maximum skin to skin contact and are made of soft & fine silicone that ensures an optimal fit.


Chicco Breast Wipes are perfect for cleaning the breasts before and after feeding. They are enriched with Vitamin E & glycerin that nourishes & keeps the skin hydrated and the Prebiotic active offers protection & safety.

About Chicco India: Chicco is one of the largest global baby care brands from Italy. Chicco is part of the Italy based multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative product range in nursing, cosmetics, toys, travel (Strollers, highchairs and car safety seats) and fashion. With its brand essence of ‘wherever there’s a baby’, Chicco puts its passion and expertise into capturing the moments between parents and babies to transform them into safe, simple, and effective solutions.




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