Chicco unveils Ad Campaign “Mom’s Breastfriends” to support working mothers
by Shrutee K/DNS
New Delhi: To empower
breastfeeding moms as well as new-age parents, Chicco India, one of the biggest
global baby care brand from Italy unveils its Ad Campaign on Social media on
the occasion of International Breastfeeding Week, 2019. International
Breastfeeding Week is celebrated every year from August 1st to
August 7th to support and encourage breastfeeding mothers.
While only a mom
can pump and breastfeed her baby, Chicco believes that the journey becomes
easier when she gets all the support she can from everyone around her. Through
the campaign Chicco not only encourages breastfeeding mothers and her closed
ones to make the whole process pleasant and memorable.. Chicco has also planned
a contest on social media in which they will be inviting stories from mothers
on how their immediate environment and Chicco has given them the necessary support they needed
while breastfeeding.
On this occasion, Chicco Osservatorio’ (Chicco’s Baby Research Centre) quotes, “The milk of each mother
is the perfect food for her baby. It contains all the nutritional principals
required for growth up to 6 months of age and is recommended by the WHO* even
after weaning. Besides supporting the growth of our little ones to grow well,
breast milk also protects them from infections s, obesity and diabetes. When
you go back to work or if you have to briefly go out, you can use a breast pump
to avoid losing all these benefits. This useful equipment will serve not only
to allow you to continue to give your baby your precious milk, but also to
avoid losing the stimulation of your breasts if at the feeding time, you
cannot be with your baby.” According to Mr. Rajesh Vohra, CEO, Artsana India, “We at Chicco have always had the perfect relationship with mothers all
around the world. We share every single day with them during an extraordinary
period of their lives. A mother’s love for her children knows no boundaries and
she will do whatever it takes to find the best for them. Our passion for
creating solutions for mothers is similarly limitless. And when it comes to looking after babies,
neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they
inhabit.”
Chicco offers Natural Feeling
range of Breast pumps and other breast-feeding accessories which includes
Manual and Electric Breast Pumps, Nipple Shields, Breast Pads and Breast Wipes that
empower the mothers to enjoy this special experience of breast feeding for a
longer duration with total peace of mind.
Chicco’s Manual Breast pump is a great offering that enables
the mother to extract, express and store her milk effectively and with utmost
ease with the help of its Exclusive Chicco System. With an ergonomic handle, it
provides easy grip along with maximum comfort & less fatigue to mother’s hand.
It has an extra soft silicone cup that
gently envelopes the breast.
Chicco Natural Feeling Electric Breast pump offers innovative features like
memory function and adjustable expression that helps mothers to extract milk in
an effective and delicate way making it
a wonderful experience.
Chicco Breast Pads offer maximum
safety for delicate skin of the breasts by preventing milk from coming into
contact with the skin. They are made of anti-bacterial fabric and are
Ultra-thin & breathable which makes them comfortable to wear
and are invisible under clothing.
Chicco
Nipple Shields help to facilitate latching of
the baby to the breast when direct breastfeeding is difficult for new mothers.
They allow maximum skin to skin contact and are made of soft & fine
silicone that ensures an optimal fit.
Chicco Breast Wipes are perfect for cleaning the breasts before
and after feeding. They are enriched with Vitamin E & glycerin that
nourishes & keeps the skin hydrated and the Prebiotic active offers
protection & safety.
About Chicco India: Chicco is one of the largest global baby care brands from Italy. Chicco is part of the Italy based multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative product range in nursing, cosmetics, toys, travel (Strollers, highchairs and car safety seats) and fashion. With its brand essence of ‘wherever there’s a baby’, Chicco puts its passion and expertise into capturing the moments between parents and babies to transform them into safe, simple, and effective solutions.
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