Schindler Announces its New Brand Campaign ‘WE ELEVATE’ SCHINDLER - WE ELEVATE
by Shrutee K/DNS
1st
August 2019, Delhi: Schindler
India, a leading manufacturer of elevators and escalators launches its new
brand campaign ‘We Elevate’. After completing 20 years in India, providing top
of the line Urban Mobility solutions, Schindler
India which is the first multinational company to have an elevator & escalator
manufacturing plant in the country as well as a corporate R&D Centre and
Schindler University at its Chakan facility in Pune has defined a new vision
that the company aspires to achieve.
The new
claim, ‘We Elevate’ Schindler aims
at enhancing safety, elevating mobility in the urban world and attracting
diverse talent. It is their promise towards People, Planet & Customers that
is focused towards enhancing value for all its stakeholders as well as the
environment.
Schindler always strives towards greener
practices, invests in people, and ultimately makes a positive contribution towards
the society. Schindler India’s Brand Campaign -‘We Elevate’
features ‘Addressing the needs of all
their stakeholders - Relevant’, ‘Affirming what they do for their customers
and employees - Commitment, ‘Global
alignment - Harmonize’, ‘A
clear connection to what they do and their goal- Association’, ‘Setting the brand apart from the competition - Differentiation’ via innovation in both its
products and services thereby becoming ‘The
Customer’s First Choice’.
To
achieve these objectives, their sustainability strategy focuses on six
priorities: To
Enhance Safety |Create Values in Communities| Attract Diverse Talent |Lower Carbon
Footprints| Increase Sustainability performance of Suppliers |Pioneer Smart
Urban Mobility.
Talking
about the new Brand Campaign, Mr. Ashok
Ramachandran – President, Schindler India and South Asia, said, “We are pleased to introduce our new claim ‘We Elevate’ via our new
brand campaign. While we at Schindler India are constantly aiming at enhancing
our products, services, experience, our main goal is to also elevate and create
value for people and continuously improve the quality of life in cities for all
our stakeholders.
ABOUT SCHINDLER
INDIA: Founded
in Switzerland in 1874, the Schindler Group is a leading global provider of
elevators, escalators and related services. Its innovative and
environmentally-friendly access and transit-management systems make an
important contribution to mobility in urban societies. Behind the company's
success are over 60,000 employees in more than 100 countries. Schindler India
is a 100% owned subsidiary of Schindler Group. “Leadership
through Customer Service”, is the cornerstone of Schindler India’s growth
strategy and which is evident with our service presence across 50 major cities
which include branch offices in 30 major locations in the country and is
head-quartered in Mumbai.
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