Schindler Announces its New Brand Campaign ‘WE ELEVATE’ SCHINDLER - WE ELEVATE

by Shrutee K/DNS

1st August 2019, Delhi: Schindler India, a leading manufacturer of elevators and escalators launches its new brand campaign ‘We Elevate’. After completing 20 years in India, providing top of the line Urban Mobility solutions, Schindler India which is the first multinational company to have an elevator & escalator manufacturing plant in the country as well as a corporate R&D Centre and Schindler University at its Chakan facility in Pune has defined a new vision that the company aspires to achieve.

The new claim, ‘We Elevate’ Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent. It is their promise towards People, Planet & Customers that is focused towards enhancing value for all its stakeholders as well as the environment.

Schindler always strives towards greener practices, invests in people, and ultimately makes a positive contribution towards the society. Schindler India’s Brand Campaign -‘We Elevate’ features ‘Addressing the needs of all their stakeholders - Relevant’, ‘Affirming what they do for their customers and employees - Commitment, ‘Global alignment - Harmonize’, ‘A clear connection to what they do and their goal- Association’, ‘Setting the brand apart from the competition -  Differentiation’ via innovation in both its products and services thereby becoming ‘The Customer’s First Choice’.

To achieve these objectives, their sustainability strategy focuses on six priorities: To Enhance Safety |Create Values in Communities| Attract Diverse Talent |Lower Carbon Footprints| Increase Sustainability performance of Suppliers |Pioneer Smart Urban Mobility.

Talking about the new Brand Campaign, Mr. Ashok Ramachandran – President, Schindler India and South Asia, said, “We are pleased to introduce our new claim ‘We Elevate’ via our new brand campaign. While we at Schindler India are constantly aiming at enhancing our products, services, experience, our main goal is to also elevate and create value for people and continuously improve the quality of life in cities for all our stakeholders.

ABOUT SCHINDLER INDIA: Founded in Switzerland in 1874, the Schindler Group is a leading global provider of elevators, escalators and related services. Its innovative and environmentally-friendly access and transit-management systems make an important contribution to mobility in urban societies. Behind the company's success are over 60,000 employees in more than 100 countries. Schindler India is a 100% owned subsidiary of Schindler Group. “Leadership through Customer Service”, is the cornerstone of Schindler India’s growth strategy and which is evident with our service presence across 50 major cities which include branch offices in 30 major locations in the country and is head-quartered in Mumbai.


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