Fatima Sana Shaikh Unveiled 25o2 An Indian inspired line of Lip Shades
by Shrutee K/DNS
Mumbai: 25o2, the online marketplace for cosmetics launched
their sleek new range of lip colours inspired by the multiple facets of every
woman just in time for this wedding season. The line features 7 lipsticks and
is endorsed by actress Fatima Sana Shaikh. With quirky and evocative names like
Masakali, Nazakat, Sherni, Patakha, Badtameezi, Ishaqbaaz and Junoon, the easy
to apply, long-lasting colours have been designed specifically for the Indian
skin palette, and to appeal to every kind of woman.
25o2 is the brainchild of Hina Antule, a professional makeup
artist with a vast array of experience. Says Hina, "My aim is to encourage
people to be more experimental and open to make up. From stage makeup to casual
and special effects, I enjoy being able to imagine and design an endless number
of ideas and seeing those ideas come to life."
Fatima says, "Lip colour adds to my confidence. I
choose my shade of lipstick according to my mood and with the amazing range
from 25o2, there is a different shade for whatever mood I am in! They are so
easy to apply that I can go from mellow to bold in just a few minutes." The first lipstick
from the 25o2 collection launched, just in time for the festive season is a
nude shade with pink undertones called ‘Masakali’. Named for the liveliness
that this universally flattering shade evokes, Masakali has a uniquely designed
and luxurious packaging with an attached keychain. The packaging features
geometric facets, which also represent the numerous facets of every Indian
woman, highlighting the idea, that the 25o2 lip colours are for everyone. Other
colours from the 25o2 range of lipsticks includes Sherni, a deep rust/orange
shade for those girls who like to wear their emotions on their sleeve and let
out their inner lioness.
Junoon is a pure red shade, certain to make the wearer and
those around her feel the passion. Ishaqbaaz is another beautiful red for the
lover in each of us while Badtameezi, that highlights deep wine and burgundy
tones and is specially designed for those girls with just the right amount of
irreverence and oomph!
The last colours from this collection, Nazakat and Patakha
are beautiful nude and red shades that will complement any ensemble and bring
out the delicate features and happiness of the wearer. Brand ambassador Fatima Sana Shaikh says Sherni is her
favorite 25o2 shade because "it has just the right blend of masti and
glamour that I like to bring to any occasion!" 25o2 promises colours that complement all Indian skin tones.
All the lipsticks from 25o2 are 100% cruelty free and will be available online.
Insta Handle - @25o2official
YouTube Link: www.youtube.com/watch?
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