Adani Wilmar to replace its Fortune Edible Oil Packaging with Recyclable Material to Limit Environmental Waste
by Shrutee K/DNS
Mumbai: Building on its commitment to environmental
sustainability, Adani Wilmar Limited, the largest seller of edible oil in
the country, today announced
that it will undertake a gradual overhaul of its edible oil packaging to make
it entirely recyclable from Q1 FY-2018-19. Currently, Adani
Wilmar sources nearly 300 MT of plastic films for packaging per month and one
kilogram of film produces approximate 130 pouches. As part of the plan, the fastest growing Indian food FMCG
company will now source plastic films comprising a novel formulation of polyethylene (PE) resins
to create a new, sustainable, all PE laminate solution from its dedicated
supplier Vishakha Polyfab
Private Limited (VPPL). Adani Wilmar will
also have a 9-month exclusivity contract with VPPL, during which time, it will
hold 'sole usage rights' of using and marketing the innovative packaging in the
entire edible oil industry.
“Adani Wilmar is
taking another step forward to establish strong adherence to environmental
sustainability. The new edible oil packaging will be rolled out for 1 litre
pouches for the first time ever in the industry, for our Fortune brand of
edible oils initially and will successively cover our other sub-brands. We are
talking of nearly 47 crore pouch/litres of oil per annum being packed
sustainably. While no direct benefit is attributed to consumers, the empty
pouches can now be resold to scrap dealers and recycled entirely instead of
disposing and creating pressure on the environment. The cost of production
rises minimally for us to incorporate the chemical that allows the packaging to
be recycled. This will not be passed on to consumers and will be absorbed by us
totally,” said Angshu Mallick, COO, Adani Wilmar. The novel
formulation of polyethylene (PE) resin has already been certified by the
Central Institute of Plastics Engineering & Technology (CIPET), an agency
under the Department of Chemicals and Petrochemicals, Government of India. The
certificate of endorsement states that the co-extruded multilayer film can be
recycled. Adani Wilmar’s
portfolio comprises cottonseed, soyabean, sunflower, rice bran and groundnut
oils. In addition to Fortune, other brands such as Aadhar, Kings, Fryola, Raag
Gold and Alpha have garnered a healthy market share. Every edible oil pouch will carry a prominent, enlarged international
symbol for recycling symbolized by curved, folded arrows forming a triangle in
the front of every pouch.
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