American Tourister Announces Cristiano Ronaldo as its New Brand Ambassador for 2018
by Shrutee K/DNS
Mumbai, February 12th, 2018 – American Tourister, world’s leading fashionable,
youthful, international luggage brand, is proud to announce the signing of international
football superstar and fashion icon, Cristiano
Ronaldo, as its new brand ambassador for 2018. Five-time winner, a world
record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014,
2016, 2017), the former Manchester United (2003-2009) and Real Madrid
(2009-present) goal-scoring record-breaker has won 24 trophies over the course
of his illustrious career, including four UEFA Champions League titles, and he
captained Portugal to victory in the 2016 UEFA European Championship. Cristiano
is a true legend of the game and one of today’s most popular and recognizable
sporting icons. Cristiano joins Indian cricket captain and superstar player
Virat Kohli as American Tourister’s brand ambassadors in India.
Dynamic, stylish and
confident, with a global most followers across Facebook and Instagram, Cristiano
embodies the soul of the American
Tourister brand. His appointment also comes as football fever begins to grip global
audiences ahead of the FIFA World Cup, which kicks off in Moscow, Russia on June 14th, 2018.
Expressing his excitement on
the signing of Cristiano, Anushree Tainwala, Executive Director, Marketing at
Samsonite, said, “There couldn’t be a better time to bring Cristiano on-board. His lively and vivacious personality, on
and off the field, resonates perfectly with our fun-loving, vibrant brand
personality. His presence will help bring
American Tourister to a whole new audience, allowing us to stand out from the
competition, and enabling us to take the Brand to the next level.”
Equally delighted to join the
American Tourister family, Cristiano said, “American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of
the brand for 2018. As a frequent traveler myself, I appreciate the need for high-quality luggage that still allows you to
express your personality.”
American
Tourister’s Time-Tested Durability
All American Tourister products undergo extremely stringent and rigorous
quality tests on a continuous basis to ensure that they are in line with the
tough guidelines set by the company.
These tests include:
Drop Test - a fully loaded bag is dropped five
times at the corners to check its strength
Jerk Test - a loaded bag is given jerks 3,500
times (Travel) and 6,500 times (Non-Travel)
in quick succession to ensure the durability of critical parts like
handles and shoulder straps;
Lock Test - where the locks are opened and
closed 15,000 times in quick succession to ascertain the safety aspects;
Mileage Test - where a loaded bag is made to
travel nearly 24 km to establish its
sturdiness;
Tumble test - where a loaded bag is tumbled in
a big drum 50 times continuously to ensure that it withstands rough
handling.
About American
Tourister
Since its inception
by Sol Koffler in 1933, American Tourister has grown to become one of the most
trusted and recognized brand names with a
heritage that spans more than 80 years. The brand’s commitment to offering durable and
affordable luggage began in the 1930s and continues to the present day. With its acquisition
by Samsonite, American Tourister continues its
tradition of marrying superior quality and design with great value, offering a
wide selection of travel gear for everyone. See the world with American
Tourister. www.americantourister.in
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