Dovetail to Expand Offering in Fixture Design & Manufacturing to India’s fast Growing Retail Sector
by Shrutee K/DNS
Mumbai, 15th February: Dovetail,
a pioneer in the Indian retail fixture design and manufacturing segment, today
announced expansion of its offerings to India’s fast growing retail sector.
Dovetail will showcase the latest materials and finishes that are at par with
international standards and will introduce to Indian retailer’s futuristic
trends like parametric technologies at Instore Asia 2018, to be held in BEC,
Goregaon Mumbai from 22-24th February.
Elaborating
on Dovetail’s solution expansion, S.Sundar, MD, Dovetail Furniture Pvt. Ltd
said, “The Indian customer today is demanding a shopping experience at par with
the best in the world and both global and Indian retailers are investing
significantly in store design and fixtures. Dovetail has worked with leading
global brands for over two decades now, to help them establish their retail
presence in the country. Having strengthened our capabilities by investing 2 cr
in the last 3 years, in high-end manufacturing machinery including laser
cutting and powder coating technology, besides the best minds in retail design
engineering, Dovetail is well positioned to cater to India’s growing retail
market. The fact that we cater to global standards without compromising on quality
and retaining high cost efficiency, is a value proposition that would be hard
to match. By expanding our offering, we are looking to strengthen our
leadership."
Talking
about Dovetail’s participation at In-Store Asia 2018, RK. Nair, General Manager, Sales, Dovetail said, “This is the 9th
year we are participating at Instore Asia, the region’s largest trade event for
the retail sector. We had a tremendous response to the ‘Augmented Reality’
showcase at last year’s event and it even won us the first place for Innovative
stall design. The tremendous customer response encouraged us to offer an even
better experience this year. We have created a prototype, a first of its kind,
wherein retailers can see, feel and experience live over 50 different materials
and finishing. We are excited and look forward to interact with the best and
fastest growing retail brands in the country.”
According
to a recent IBEF report, India has replaced China as the most promising market
for retail expansion, supported by expanding economy, booming consumption and
urbanizing population. Indian retail trading has received FDI equity inflows,
totaling US$ 1.09 billion during April-September 2017. India is the fifth
largest preferred retail destination globally. The country is among the highest
in the world in terms of per capita retail store availability.
About Dovetail: For
over 2 decades, leading brands that have wanted to provide the Indian shopper a
retail experience at par with the best in the world, have partnered Dovetail
for their shop fits. From conceptual design, value engineering, prototyping,
manufacturing to installation, Dovetail has demonstrated its capabilities
working with the best of international and national retail brands such as
Levis, Nike, Marks & Spencer, The Children’s Place, Pantaloon, Unlimited,
to name a few. Dovetail has invested in a state-of-the-art manufacturing
facility, with end-to-end capabilities in furniture manufacture & finish.
Founded in 1984 by S.Sundar, a NID graduate, Dovetail is a pioneer and end-to-end
furniture and fixture design and manufacturing company.
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