MARTIN NYDEGGER APPOINTED AS THE NEW CEO OF SWITZERLAND TOURISM
by Shrutee K/DNS
Mumbai,
February 26, 2018: The
Board of Directors of Switzerland Tourism appointed Martin Nydegger as the new
CEO in January 2018. The Federal Council approved this decision at a meeting
held in September 2017. The selection committee of the ST Board of Directors
made their decision after a multiple-step selection procedure that featured a
number of highly qualified candidates. Nydegger proved to be the candidate who
best met the criteria defined for the position. His breadth of tourism
experience and profound knowledge of Switzerland Tourism will in addition
ensure a seamless transition and continuity in the preliminary phase.
Martin Nydegger has been a member of the
Executive Board of Switzerland Tourism since 2008 and is in charge of Business
Development. He had previously managed the ST branch office in Amsterdam for
three years. Prior to joining ST, he already held a number of positions in the
tourism sector, including six years as Director of the Engadin/Scuol Tourism
Board. A native of Bern, Nydegger holds an Executive MBA in Strategic Corporate
Management and has repeatedly undergone further training in the field of
marketing management.
Speaking on his new role Martin commented, “I am excited about
my new role at Switzerland Tourism and build on the legacy by
taking it to new heights. My journey with Switzerland Tourism has been
remarkable and I look forward to further building and establishing this alluring
travel destination.”
On his recent visit
to India, Martin said, “India is an extremely relevant market for
Switzerland Tourism and
would rank 7th in terms of importance of all the countries,
globally. In terms of development, Switzerland Tourism has seen an enormous
growth over the years. In the last 3 years, it witnessed a growth of roughly
53% and in 2017 alone the growth rate was a good 25% from India and is
predicted to grow further by 33% in the next three to four years. India and
Switzerland have strong ties and we certainly intend to continue and grow
strong in the future.”
Comments
Post a Comment