PR-DocsApp associates with ‘Ujda Chaman’ for their #BaatTohKaro campaign

The campaign conveys the message of getting treated without being judged

by Shrutee K/DNS

National, 31st October 2019: Ujda Chaman, an Indian Hindi-language film directed by Abhishek Pathak and presented by Panorama Studios International, is all set to hit the screens on 1st November 2019. The movie is produced by Kumar Mangat Pathak & Abhishek Pathak, co-produced by Sanjeev Joshi, Aditya Chowksey and Aaradhya Maheshwari with associate producers Murlidhar Chhatwani and Amit Dalmia.

The film starring Sunny Singh and Maanvi Gagroo depicts the story of a young man who faces constant rejection from women due to his premature baldness. The balding 30-year-old bachelor is given a deadline to find one soon or remain celibate forever.

To address the stern societal attitude towards baldness in men; DocsApp, a 24*7 online doctor consultation platform has associated with the upcoming movie with their initiative #BaatTohKaro.

#BaatTohKaro is aimed at encouraging individuals to speak up about their health problems and seek treatment from doctors, using the online consultation platform. Moreover, DocsApp endeavours to provide a sense of safety & privacy to their patients by providing the right treatment and quality of healthcare without being judged.

As part of the association, the online Doctor consultation platform has created an extension to their ‘#BaatTohKaro’ initiative with the lead actor Sunny Singh, advising people not to worry about what society & friends talks, and seek treatment privately with a doctor online on DocsApp. The campaign will be promoted through DocsApp’s app notifications, emailers, Facebook, YouTube and TikTok. As part of this initiative, DocsApp is offering a special discount worth INR 150/- for a consultation with a hair and scalp specialist. This offer is applicable throughout the nation. To avail this discount, individuals can use the coupon code “CHAMAN.”

ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd. has facilitated the association between DocsApp and Ujda Chaman.

Speaking on the association, Mr Satish Kannan, Co-founder and CEO, DocsApp, says, “At DocsApp, it is our goal to provide accessible quality healthcare for everyone. #BaatTohKaro endeavours to encourage people to seek timely care for their health concerns without any societal inhibitions. We are quite excited to work with the creative minds behind Ujda Chaman and this initiative will help us move a step closer towards building an open community.” Commenting on the association, Abhishek Pathak, Director - Ujda Chaman, says, “We are delighted to associate with DocsApp for this symbiotic partnership. Ujda Chaman is a movie which will give thousands of men a feeling of familiarity. Through this association, we want to strike a chord with young adults and encourage them to get the right treatment at the right time if need be. We look forward to the release of our movie and hope to deliver our message in the right spirit among the audience.”

About DocsApp:DocsApp is a 24x7 online doctor consultation platform that connects patients to specialist doctors through chat, call and video. The mobile and web-based platform offers doctor consultations on the go. Established by ex IITians, Satish Kannan and Enbasekar Dinadayalane, DocsApp leverages technology to provide quality healthcare to millions of Indians without any geographical constraints. It is headquartered in Bangalore.  Since its inception in 2015, the app has acquired a user base of 10 million+ Indians and provides 2,00,000+ consultations per month across the country. DocsApp connects patients to specialist doctors across 20 departments such as Dermatology, Weight management, Sexology and more. The App facilitates 5000+ experienced MD doctors who provide consultation to patients via chat, video or voice call. DocsApp even allows patients to order medicines and book lab tests. The Company has raised $10.1 million till now from Bessemer Venture Partners, Rebright Partners, TechMatrix Corporation, DeNA networks and Facebook’s angel investors, InnoVen Capital, Anand Rajaraman and Venky Harinarayan.  DocsApp has been ranked as the #1 doctor consultation app in India, in the medical category on Google Play Store consistently for more than 2 years. The brand received the ‘App of the Year 2017’ in the medical category by Amazon in association with Facebook. It also received the “Industry Achievement Award 2019” by Hurun Report. DocsApp has been a part of the Make in India Summit and the Telemedicine Society of India.


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