Sumeru Launches India’s First Ready to serve 2X Stronger Filter Coffee Decoction

“India ka filter coffee” is here. Get set for warm winters
by Shrutee K/DNS
Mumbai: India owes Baba Budan a great debt. Baba Budan who you may well ask. Well, he’s the Sufi saint who brought the coffee beans all the way from Mocha in Yemen to Chikmagalur in Karnataka, India. And ever since that time in the early 16th century, our lives changed forever. Coffee in India had arrived.
From that day on, in the early 16th century to present-day 2019, our beloved coffee brew has been the go-to ‘hot’ beverage for almost every occasion, cutting across demographics and geographic lines. When those chilly winter mornings, or the dusky nip-in-the-air winter evenings are crying out for something warm, a hot cup of strong authentic South Indian filter coffee is the perfect brew.  Coffee when brewed right makes one go ‘aah’ in blissful exclamation. Regular coffee drinkers want their coffee just so - the right amount of decoction, milk, the amount of coffee foam (or not), sugar (or not), and the colour, - brewed the right way makes for the perfect cuppa. Today, while the original steel filter for coffee brewing still finds pride of place in the kitchens of true blue coffee lovers, uber chic coffee shops equipped with espresso machines and smart coffee makers have brought a certain je ne sais quoi to coffee drinking. It’s chic, hip, and “let’s meet for coffee” is the perfect line for venturing out into anything new or establishing something old. Understanding this love of coffee that spans the length and breadth of the country, Innovative Foods Limited (IFL), India’s leading food manufacturers under brand name Sumeru, are introducing FILTER COFFEE CONCENTRATE. A ready-to-serve, on-the-go, quality filter coffee decoction that is 2X stronger, easy on the wallet and rich on the palate, “Sumeru’s filter coffee decoction” is now here.         
Sumeru’s filter coffee decoction will be India’s first authentic South Indian filter coffee brand to be introduced in North India across retail stores, with coffee beans picked from the best coffee plantations of South India. This blend is far superior to others with it having double the concentration of coffee. Ideal for long drives, great for an evening of gup shup with friends, or just the last thing you reach out to on a chilly winter night. One can also carry it while travelling wherever whenever. 
With more coffee per cup than other filter coffee decoctions, the filter coffee decoction comes sans sugar, or artificial flavours and colours, in convenient one 100 ml sachets, each serving up to 10 -12 cups of rich, strong filter coffee. Priced at a mere Rs. 55/-, the filter coffee decoction is strong and rich in taste, convenient, affordable and the right brew for every season. Each secondary package consists of 12 dispensers each, with every dispenser containing 12 packs of 100ml. The shelf life of the decoction pack is 6 months, however, once opened, the coffee decoction needs to be stored in a refrigerator and consumed within 10 days for best results. 
Speaking on the launch of their latest product, Mithun Appaiah, CEO, Innovative Foods Limited, said, “Considering the fact that Indians are coffee lovers, getting good quality coffee is not easy. Moreover, brewing the rich and ‘just right’ South Indian cup of coffee is a time-consuming process.  However, we at Sumeru can help our consumers overcome the time and convenience barrier and bring them that perfect cup of coffee in no time. With Sumeru’s Pure Filter Coffee Decoction, consumers can look forward to enjoying their cup of coffee just as they like it - rich, flavourful and with the enthralling aroma that makes coffee, coffee.” Sumeru’s pure filter coffee decoction will soon be available at most retail outlets and modern trade stores and at leading supermarket chains in all the leading metros and Big Basket and Grofers. India ka filter coffee ab aap ke shehar main. 
About Sumeru:  Sumeru is India’s leading exclusive Frozen Food brand, owned by Innovative Foods Limited (IFL), a major player in the Indian food processing industry since 1989. IFL manufactures and markets various types of ready-to-eat vegetarian and non-vegetarian frozen food products. Sumeru also supplies its products to leading food service companies in India. Sumeru retails its multi-category product portfolio across the country with its presence in all major general trade, and modern trade counters, with a pan India presence which covers all tiers of cities and towns. Sumeru also exports its products to USA, UAE, Middle East, Australia where there is a large Indian ethnic population. Their manufacturing units are located at Chittoor, AP and Cochin, Kerala.
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