Actress Sonakshi Sinha Launches Streax Professional ‘Retro Remix’ at its Mega Hhair Show ‘Hair & Beyond’ 2019

by Shrutee K/DNS

Mumbai, June 24, 2019: Retro-inspired trends are back again to reinvent contemporary fashion in 2019. Leading the way is Streax Professional, the premium product range for hair care, colour and style, specially crafted for salon professionals and technicians, which showcased Retro Remix, its new collection of vintage styles, reimagined for present-day fashionistas. The collection was launched in New Delhi at the 2019 edition of its mega hair show “Hair & Beyond”. Using products such as Argan Secrets hair colour, CanvoLine straightening cream, and the Hold & Play styling range, Retro Remix mixes brunette, gold and copper blonde, and brown shades to create a range of sophisticated retro styles for Indian women.

Announcing the launch of its new collection, Mrs. Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, “Streax Professional is proud to present this new vintage range, inspired by ultra-glamorous 70s hairstyles created for style icons like Marilyn Monroe and Audrey Hepburn in the West, and Zeenat Aman and Hema Malini in the East. Our collection, which highlights the brown palette, has been specially designed for the fashion-conscious Indian woman. It combines old world charm with contemporary freshness, making Retro Remix a perfect fusion of the old and the new.”

Bollywood Actress Sonakshi Sinha, who was the showstopper, did her part in turning up the glamour quotient when she walked the ramp at the event. She made heads turn in her retro chic hairdo accompanied by other models who looked their classic best. The event showcased an array of hairstyles including the romantic amber retro chignon, bouffant fudge sleek, the dark chocolate precision bob, undone beige messy ponytail, gypsy tangerine blonde heart shaped braid, all created using the perfect blend of the collection’s range of products. 

International celebrity hair stylist Joakim Roos, who was hosting the training sessions at the event said, “I am delighted to participate in Streax Professional’s mega hair show. Besides the high profile launches that it showcases, “Hair & Beyond” provides India’s hair technicians with a unique opportunity to receive new insights and learning about hairstyling, helping them emerge as true experts of their craft.” Joakim Roos joined Agnes Chen, Technical Head of Streax Professional to lead the training sessions at Hair & Beyond 2019—sharing styling tips, haircut tutorials, and colouring techniques with the audience.

Streax Professional continues its endeavor to educate and train hair professionals through ‘Hair & Beyond’, making international standards and global techniques accessible to Indian professionals. The brand has already conducted a Hair & Beyond 2019 Seminar in New Delhi, Kolkata and Kathmandu. After Mumbai, Retro Remix will be showcased in multiple cities across India, including Chennai, Dehradun, Jammu, Ahmedabad, Vijaywada, Bengaluru, Jaipur and Faridabad.

About Streax Professional:Streax Professional – a brand closely associated with style & glamour in salon business, was launched in the year 2004 by Hygiene Research Institute. Streax Professional is smart choice for smart Indian stylists and consumers and guarantees value for money. Launching innovative products, with well researched formulations, especially suited to Indian hair types, Streax Professional is the fore-runner in the professional segment with the widest distribution network. Streax Professional Hair Colorant Range (Colour, Developer & Ultralights) is on continuous growth path and has partnership with over 25000 salons in India and abroad. Streax Professional was named one of the Best Brands by The Economic Times Best Brands Award 2019.

About Hygienic Research Institute: Established in 1957, Hygienic Research Institute (HRI) is one of the fastest growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best, to be the very best. An ISO 9001:2015 certified company, HRI implements path breaking innovations & personal care solutions. All the products are manufactured, tested and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax as a Hair colour brand is trusted and used by 17 lac consumers every month across India and is sold through 3 lac outlets.