G-Shock unveils new television commercial featuring Brand Ambassador Tiger Shroff-


by Shrutee K/DNS

New Delhi: G-Shock, the popular watch brand from Casio, has unveiled a television commercial that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed Brand Ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

The television commercial finds the actor speaking about his personal journey, from being known as celebrity child to carving a niche for himself in the world of films, art, entertainment and glamour. His dance moves to fitness regime has been compared with the best in the Bollywood industry, yet it is his ‘challenging spirit’ that motivates him to take up experimental roles and constantly inspire him to deliver better than his best.

Kulbhushan Seth, Vice President, Casio India said, “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”

Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do. Life constantly throws challenges at us but the message to the G-Shock wearer is that no matter the odds, whatever the conditions, one must always exceed expectations, something the brand itself is famous for doing.

Charles Victor, Executive Director, L&K Saatchi & Saatchi said, “We're absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There's a lot of other exciting work coming, so keep watching.”
  
Link to the television commercial- #ChallengeTheLimits with Tiger Shroff

Agency credits-
Agency: L&K Saatchi & Saatchi
Agency Team: Kartik Smetacek, Trishay Kotwal, Tarun Kumar, Saurabh Sankpal, Smita Misra, Anand Vyas, Harshad Rane, Unni Nambiar, Pravin Margaj, Mahendrasing Rajput, Chetan Kapoor, Krishna Hemnani, Jatin Chakraborty, Poulumi Ghosh, Pratik Hadkar, Atul Pathak, Ronit Chudasma, Komal Mirani, Dhwani Chheda, Vinay Sawant, Shimona James, Akhilesh Ramachandran, Charles Victor
Production House: Show & Tell Productions
Director: Tejal Patni

About G-SHOCK: Built from a mission by creator Mr. Ibe to create the unbreakable watch, G-SHOCK stunned the world with a concept for toughness that defied conventional watchmaking logic. Creating technologically advanced watches that can resist gravity, freezing temperatures, high water pressure and magnetic fields, G-SHOCK watches are built to last forever through a constant pursuit of toughness.
Launching in 1983, G-SHOCK watches have sold over 100 million watches in over 100 countries.

About Casio India: Casio India Co. Pvt. Ltd. (CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.

Casio India's range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic Musical Instruments). The company has also established service centres across the country to provide after-sales-services. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world's most recognized brands due to its vast product range.

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