Advanced Innovative Technology: VitrA Hygiene

by Shrutee K/DNS

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey offers advanced innovative hygiene technologies along with cohesive elegant styles in a variety of series that have won international awards and recognition. VitrA underlines the importance of hygiene, with user-friendly cleaning solutions. VitrA Hygiene is a technology which offers benefits in terms of health. It has ION Technology that prevents harmful bacteria by 99.9%. Maximum hygiene is ensured on the surfaces developed with this method. VitrA Hygiene does not lose its protection feature even under intense usage conditions. VitrA Hygiene is a special glaze that coats all external and internal surfaces prior to firing in a process that ensures VitrA Hygiene protection for VitrA ceramicware throughout its lifetime.

VitrA’s uber-innovative products, systems and solutions take hygiene to a whole new level: from WCs to washbasins or urinals and spaces. Our smart bathrooms with automated functionalities give greater impetus to comfort and hygiene, while making operating them extremely easy.

The growth of the sanitary-ware and bathroom industry is being fuelled by three different concepts: the increase in-disposable income of families, the growing interest in re-valuating ideas of hygiene and mostly access to new technologies. The sanitary-ware industry in India is experiencing rapid growth as modernity and cohesive, beautifully elegant designs, along with technology for advanced personal hygiene and comfort, is the need of the customer.

Toll Free Number: 18001231134
VitrA Experience Center:  1st Floor, Premises No:B-102, Durolite House New Link Road, Andheri (West) Mumbai, INDIA 400053.

About VitrA: VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

About Eczacıbaşı Group: Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 48 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.


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