CaratLane - A Tanishq Partnership Launches its Fourth Store in Kolkata

20th June 2019 -CaratLane - A Tanishq Partnership, India's leading omni-channel jeweller has launched its 4th store in Kolkata, taking the store count to 8 in the Eastern region of India and 61 across the country. Since its inception, CaratLane has revolutionised how Indian women buy and wear fine jewellery, by making modern, beautiful designs accessible to all.

Situated at City Center 1, Salt Lake, a prominent residential area in Kolkata, this outpost of CaratLane is designed to bring in a seamless jewellery buying experience. Speaking on the occasion, MithunSacheti, Founder & CEO of CaratLane said, “Kolkata is a crucial market for us and we have had a high demand to launch more stores here. This store is likely to appeal to the families residing in the area and hence is designed keeping their needs in mind. We are looking forward to welcoming the Salt Lake residents to a whole new experience that will help them discover precious jewellery, like never before.”

“CaratLane stores are very different from the typical Indian jewellery stores. The virtual try on ‘magic-mirror’, a solitaire corner and an extremely helpful team of experts, are what makes the experience exceptional. The bestselling designs from our latest collections - Pero and Jhanak will be showcased here as well” added Sacheti.

“Convenience is very important to me while buying jewellery! With CaratLane, I can select any product online and the store team arranges it at the store for me. Moreover, the price points ensure that the jewellery fits my budget” said NehaNopany, a CaratLane customer from Kolkata. “CaratLane has designs starting from as low as Rs. 5000 and as a special launch offer for our customers, the store is offering a Flat 20% off on Diamond Prices* for a limited period” added, Rajan Amba, Chief Operating Officer, CaratLane who was present at the launch.

For a brand that’s on a mission to democratise access to beautiful jewellery, the launch of this store is yet another step forward in that direction. Your Favourite Designs, Now at the Lowest Price.

About CaratLane: CaratLane a Tanishq Partnership, India’s first omni-channel jewellery brand was founded in 2008, by MithunSacheti and SrinivasaGopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 61 brand stores across the country. The stores bring a seamless jewellery buying experience with access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps, and try them at their comfort, with no-obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24x7 at toll-free number 1-800-102-0103.  www.CaratLane.com

Store Address:

CaratLane Store,

City Centre 1, Salt Lake,

DC Block, Sector 1,

Bidhannagar, Kolkata,

West Bengal 700064

Store Timings: 11:00 AM to 8:30 PM

Visit: www.CaratLane.com